Type is saying things to us all the time. The filmmaker treats the differing opinions fairly. We thus move rhythmically between the designers voice from inside the studio to the public life of the typeface on caf signs, billboards, subway graphics, and so on. l've done other people's wedding invites. Hustwit reports that many nondesigners who saw Helvetica have told him it changed the way they look at their environment. WebHelvetica is a feature-length independent film about typography, graphic design and global visual culture. "Helvetica Quotes." lt's that idea that something's designed to. l'd love to do the uniforms, or you know, seats and the whole thing, the trucks and. I eventually got round to watching Objectified which is a similar documentary about design and, without realising that the two films were from the same director, it motivated me to get on and watch Helvetica. As many others have already said a documentary film that appears to be about the font Helvetica (or indeed any font) is hardly something that is screaming out to a wide audience or likely to be screening to packed crowds in the American heartlands. Gary Hustwit has produced five feature documentaries, including, trifecta of design-oriented films, the second of which was. Another set of interviews including Michael Place reveal a third stance on Helvetica. spent a lot of time trying to organize things, Which l might have done, but it wasn't the, l never saw proofs so a lot of times there, flat-out mistakes, that people would write, why l did this black type on a black boot, or. Tobias Frere-Jones: The sort of classical modernist line on how aware a reader should be of a typeface is that they shouldn't be aware of it at all. I just love, I just like looking at type. The fact that a movie about Helvetica could have such wide appeal speaks to this cultural shift. It not a letter that bent to shape; it's a letter that lives in a powerful matrix of surrounding space. Imagining the film from an outsiders perspective, I might have been confused early on that Vignelli created Helvetica. But it's also: a musing on the history of modern graphic design. And it was many years later that someone explained to me that, basically, there was this group that spent a lot of time trying to organise things, get some kind of system going, and they saw me going in and throwing that out the window, which I might've done, but it wasn't the starting point, that wasn't the plan. Helvetica is a feature-length independent film about typography, graphic design and global visual culture. lt is a modern type. The name is meant to be boring and neutral; and, indeed, Helvetica has been referred to as the little black dress of typefaces. Visuals for freedom of expression in Peru, How to create a vector character from sketch. Or you can say it with the Extra Bold if it's really intensive and passionate, you know, and it might work. One of the few places the film breaks down visually is its attempt to animate posters from the 1950s. Helvetica: A Documentary, A History, An Anthropology. Subscribe to our mailing list to receive the latest updates, exclusive content, subscription deals delivered straight to your inbox! The directors mission in creating this film was to show the world that a typeface doesnt just pop up from your computer programs, that there are interesting people and stories behind them. If that sounds boring to you, well guess what, it often is. Helvetica is probably the most popular typeface on Earth today, after its invention in 1957 by Max Meidinger and Eduard Hoffman at the Haas Type Foundry, Switzerland. In my case I've never learned all the things I'm not supposed to do. And you can say it with Helvetica Extra Light if you want to be really fancy. Originally named Neue Haas Grotesk (New Haas Grotesque), it was rapidly licensed by Linotype and renamed Helvetica in 1960, being similar to the Latin adjective for Switzerland, Helvetia. He believes that it was an OK typeface when it first came out but with the proliferation of computers and the use of Helvetica as a default it became over saturated and if a designer doesnt know how to give it the right space, then it has terrible flaws. An interview with semiotic professors or cultural historians or even the man on the street wouldn't have hurt, but at least the film doesn't pretend to be something it is not. By what name was Helvetica (2007) officially released in Canada in English? . A mainstream documentary on the worlds most popular font attests to the ubiquity of graphic design. 2 Mar. Awards that most people would just gloss over, l, The biggest thing for me in terms of design, is to get a sort of emotional response from. STANDS4 LLC, 2023. Because it's there, it's on every street corner, so let's eat crap because it's on the corner. This is surely the best documentary I have seen. Notable features of Helvetica as originally designed include a high x-height, the termination of strokes on horizontal or vertical lines and an unusually tight spacing between letters, which combine to give it a dense, compact appearance. Massimo Vignelli: You can say, "I love you," in Helvetica. Q: David, you werent a newcomer to Helvetica, Of course that may be a bit of an exaggeration, however it is pretty close to the truth. But now it's become one of those defaults, partly because of the proliferation of the, it was the default on the Apple Macintosh, and then it became the default on Windows, which copied everything that Apple did, as, because it's ubiquitous; it's a default. As a future architect, i felt close to many of what's depicted here. . than any other one, and that's Helvetica. l love Modernism. In addition to showing at AIGA chapter events and schools of art and design, the But if you're one of those who never bothers to change the default font in your Word documents from Times New Roman, then I'd recommend you stay away from this film altogether. Web. Beyond her commentary, however, Helvetica is largely an insiders view of the font. You know, it seems like air? An interesting film if you are a total geek such as I am, but if you are looking for Rock XX this probably wont entertain you. Helvetica screened this week at the SXSW Film Festival in Austin, TX where it was very well-received. Helvetica is a 2007 documentary about the font directed by Gary Hustwitt; that goes through the history of the font. Of course not. use and the letter spacing and the colors. It looks at the proliferation of one typeface (which will the conclusion of one line of reasoning was, l can't explain it l just love, l just like, l just get a total kick out of it. This effort at motion graphics rings false against the confident camera work and relaxed editing (by Shelby Siegel). It took me six months to get an issue out while juggling school and other stuff. You can't do better design with a computer. Erik Spiekermann: It's air, you know. one of the artists of the Stijl movement. l've never sort of woken up with a typeface, you know, like some people . In addition to serving the creative community, it is one of the largest companies marketing typefaces directly to consumers, addressing this fast-emerging chapter in the history of graphic design head-on. How could a film about a font be so good? well, it's like a person, if you are slightly, you're not going to walk around in tight T-, And Helvetica is heavy in the middle. "fonts." Helvetia is the Latin name of Switzerland. From a film-making point of view, I personally wished Gary Hustwit's approach wasn't so bland. They play a very subtle and almost unnoticed and usually uncommented upon role in our daily lives. And in turn Stempel was also controlled by. The New York Sun editor Steve Dollar claimed the movie was "more compelling than might be imagined."[2]. Type is saying things to us all the time. They wanted to get away from the orderly, the horrible slickness of it all, as they saw it, lf l see a brochure now, with lots of white, that has like six lines of Helvetica up on the, the overall communication that says to me, l probably was the last generation who got, ln general, l was always fairly bored, you, lt just didn't seem a very interesting task to. You need to do it by photograph, you did all, And now within half an hour you have your. Or you just get this real whooo, kind of like, One of the things l've always really wanted. Knowing how to pitch a film script means having a clear understanding of the core story. of a typeface without resorting to things are. But there were on two dissenters out of a crowd of supporters, so the argument was a bit one-sided. But that's the type casting its secret spell. DNA is just a couple of letterforms like that. ln my case l never learned all the things l, l'd say, ''What's the big deal? I think that's where we, the consumers, are allowed to fill in the blank with our own wishes and dreams for whatever product or politician is being shown to us at that moment. I think even if they're not consciously aware of the typeface they're reading, they'll certainly be affected by it, the same way that an actor that's miscast in a role will affect someone's experience of a movie or play that they're watching. Compare the logos of American Airlines and American Apparel. Any Questions? All featured designers in the film tell their story around Helvetica and how it framed their design growth. Is it the one of the most influential? of a movie or play that they're watching. Now owned by Linotype, Helvetica is licensed ubiquitously around the world. It is just something we don't notice usually but we would miss very much if it wouldn't be there. - this movie may not be for you. Many designers believe this typeface is used for its modernism, legibility and its clarity. See production, box office & company info. Our profession has long been built on the cult of the insiders expertise, but now the tools we usefrom fonts to Photoshopare widely employed outside the discipline. However, they are anonymous members of a crowdthe public really doesnt have an audible voice here. And that perfect balance sort of is saying to us - well it's not sort of, it *is* saying to us - "don't worry, any of the problems that you're having, or the problems in the world, or problems getting through the subway, or finding a bathroom all those problem aren't going to spill over, they'll be contained. What are you talking about?" Period. Their subjects lend a nice sense of immediacy to their dialogs without being too on the edge or too indulgent (save one). between characters just hold the letters. Directed by Gary Hustwit, it was released in 2007 to coincide with the 50th anniversary of the typeface's introduction in 1957 and is considered the first of the Design Trilogy by the director. Helvetica is a documentary that interviews many graphic designers involved in the history or modern usage of the Helvetica typeface. This is an 80 minute long movie about a font. height, the ascender, so-called of the h, l can get a sense of how the weight of the, curved part of the o relates to the straight. Helvetica is coproduced by Veer, a major distributor and developer of typefaces and stock images. Now you might think this is a dry and boring subject (as I did before I saw the film) but it is in fact a But my father said, lf ever l have an idea of. For example, illegible hand-made lettering and cramped cursive. Both logos work and both logos are timeless. It is considered the most widely-spread font in the Western world. lt is a very clear type. You know, there it is, and it just seems to. To expect an audience beyond the 20 of us that view fonts as a way of life and find the subject riveting will be asking a lot. A visit to favorite graphic designs of years past. Lars M?ller: And I think I'm right calling Helvetica the perfume of the city. the influences in graphic design were like, lt's only after that we really looked at Josef, When we started the office we really said, When it comes to type, we will only use, if. Helvetica is a feature-length independent film about typography, graphic design and global visual culture. Helvetica emerges in that period, in 1 957, where there's felt to be a need for rational. Hoffmann commissioned a former type salesman and freelance designer, Max Miedinger to draw a new typeface based on the nineteenth-century German workhorse Akzidenz Grotesk. Or you can say it in Extra Bold if it's really, l can write . and descenders and all that kind of thing. Jonathan Hoefler: And Helvetica maybe says everything, and that's perhaps part of its appeal. This is an article on the singer Bryan Ferry. 2010-2023 Freepik Company S.L. And it seems to be, the appreciation of typefaces is changing, has a different meaning than we grabbed a. typeface in the fifties for a certain job. lt had its original, and his method of doing that was sort of to, than you might just assume by reading in a, You can easily say this was a joint product, But boy could you see his mind at work on, what it's all about is the interrelationship of, with the black if you like, with the inked. Is this a movie for committed typophiles or for a world increasingly aware of typography? All rights reserved. The film is a magic journey through design from modernism to postmodernism. It asks easy answers and delivers easy homilies, much like its subject matter safe and accepted and common. illustration is already from that period, and we were impressed by that, because it, it shouldn't have a meaning in itself. But if l see today designers, they use all, So l started using, gradually, grids for my, l think it was in 1993 that l bought my first, l would have liked to have in the sixties the, and especially all the layers you can bring, We had the greatest problem in the sixties. Hustwit on his inspiration for the film: "When I started this project, I couldn't believe that a film like this didn't exist already, because these people are gods and goddesses. Designers also point out typographic "bad habits" from earlier works around the 1950s which Helvetica tried to fix. Rick Poynor: Type is saying things to us all the time. Filmmaker Gary Hustwit explores urban spaces and the typefaces that inhabit them, speaking with renowned historians and designers about the choices and aesthetics behind the use of certain fonts. And the Swiss pay more attention to the background, so that the counters and the space between characters just hold the letters. The film is an exploration of urban spaces in major cities and the type that inhabits them, and a fluid discussion with renowned designers about their work, the creative process, and the choices and aesthetics behind their use of type. Some of his subjects praise the clarity and versatility of Helvetica, while others bristle at how overused it is. In a way this film does what a great documentary does, it takes something that is obvious to everyone, something that exists right under our noses, something anyone can understand and relate to and rips it out of the sky to shove it in front of our faces saying "Smell this!" I saw this film last night at the Rochester Institute of Technology in the company of hundreds of budding graphic designers, new media specialists, and fans of typography. The type in an instant, in a single image, tells the story of its making, tells you about. Hustvit spoke to numerous designers and typographers to examine why the typeface, developed in 1957 at the Haas Foundry in Switzerland, became so ubiquitous. Savan makes several appearances in Gary Hustwits new film Helvetica, a feature-length documentary that uses the legendary typeface to weave a broader story about typography, graphic design, and visual culture in the last half-century. Fonts are almost like the air we breathe. Designers also point out typographic "bad habits" from earlier works around the 1950s which Helvetica tried to fix. of both type foundries, Stempel and Haas. It is indeed a film about looking, as the camera repeatedly picks out the fonts beloved characters in various states of well-being, from crisp new highway signs to letters peeling off the Berlin Wall. I use several metrics in this. I like both sides of the argument. But it almost seems strongerthe other way. Helvetica, do you know? Helvetica examines the development and use of one of the worlds most popular typefaces. They'll still follow the plot, but, you know, be convinced or affected. There was nothing cooler it seemed to me as a teenager than writing for a music mag, so I went out and published my own from scratch, 80 color pages. Miedinger and Hoffmann set out to create a neutral typeface that had great clarity, no intrinsic meaning in its form, and could be used on a wide variety of signage. Helvetica is a documentary that interviews many graphic designers involved in the history or modern usage of the Helvetica typeface. . If there is any that deserves the honour, it is definitely Helvetica. . tells you the do's and don'ts of street life, because it is available all over and it's, And l think l'm right calling Helvetica the, lt's just something we don't notice usually, but we would miss very much if it wouldn't, l think it's quite amazing that a typeface, By the time l started as a designer, it sort. The process of creating a typeface fascinated the director, so he set forth to illuminate the underappreciated discipline. Helveticahad its World Premiere at the South by Southwest Film Festival in March 2007. After the hurly-burly of the El Bulli kitchen, day two of the New View film season sees a quieter world, though one just as arcane and cerebral. The packaging of the Blu-ray version was designed by Experimental Jetset, who also appeared in the film, and printed by A to Z Media.[3]. Tip #5: Fonzies Favorite Letter. Related Videos 1:16 Typecast Typecast 1:38 The Frankenstein Theory The Frankenstein Theory 3:16 Borat: Subsequent Moviefilm Trailer . What we have is a climate now in which the very idea of visual communication and graphic designif we still want to call it thatis accepted by many more people, Poynor says and goes on to show us how users personalize their MySpace pages with their own choices of fonts and graphics. about typography, graphic design and global visual culture. it wasn't intended to be this cool thing, Well, we are less obsessed with Helvetica. Several designers in this documentary say that it isn't so much the letters of an advertisement's slogan that matter much - it's the space in between the letters. And the aim with type design always is to, alphabet has to look like the other alphabet. . And how to communicate the most important element of your pitch the big idea. They instead prefer hand-illustrated typefaces centered around Postmodernism, and rejecting conformity. Amazingly, most of us walked out in wonder. Erik Spiekermann: I mean, everyone puts their history into their work. designing will be still being used in twenty, l got married about three years ago. Helvetica (the documentary): a summary and an opinionated review A documentary about a font seems like a wonderfully geeky idea. I was just experimenting, really. use Helvetica is typically Dutch, l think, and that's why l'm never really impressed. Over the years, a wide range of variants have been released in different weights, widths and sizes, as well as matching designs for a range of non-Latin alphabets. Some designers find Helvetica to be predictable and boring. Helvetica encompasses the worlds of design, advertising, psychology, and communication, and invites us to take a second look at the thousands of words we see every day. While the idea of this as a documentary is very good and the film has as much energy as it can about a font, it is a long 80 minutes. Massimo Vignelli: There are people that thinks that type should be expressive. Those decisions you make become expressions of who you are.. Period. Michael Bierut: It's The Real Thing. Other people look at bottles of wine or whatever, or, you know, girls' bottoms. l suppose you could say the typefaces are, those that are fully open to interpretation, or merely have one association attached to, A typeface made of icicles or candy canes, Typography has this real poverty of terms, Beyond x height and cap height and weight, l find when Tobias and l work on projects, we tend to use a lot of qualitative terms, Working on the typeface for Esquire years, lt needs to have that orange plastic Olivetti. WebSur des documents fantaisistes tels que des invitations, l'utilisation d'une police de caractres script peut tre spectaculaire, mais sur des livres pour enfants, elle peut donner l'impression de ne pas tre la hauteur, et en cas de texte trop important, elle A film about typography, graphic design, and global visual culture, Helvetica looks at the proliferation of a single typeface. I use several metrics in this. l certainly can write a few, lt just had all the right connotations we, The 1950s is an interesting period in the, after the horror and the cataclysm of the. Massimo Vignelli: You can say, "I love you," in Helvetica. His is the first full-fledged interview, and as we see him sketch letters in pencil and talk about the importance of spacing, it is easy to think that the characters are his own invention. Helvetica watch the design documentary here The second in our New View film season is a fascinating look at the most everyday of things: the Helvetica typeface. At that time writing about graphic design in any general-interest publication was extraordinarily rare. Others associate Helvetica with the growth of mass production and lack of personality. https://www.freepik.com/blog/helvetica-documentary-typeface Helvetica encompasses the worlds of design, advertising, psychology, and communication, and invites us to take a second look at the thousands of words we see every day. Type is saying things to us all the time. As someone who studies ubiquitous socio It's just it's just there. The designer has an enormous responsibility. As such this sat on my "watch this" list for over a year I'd guess, as a perusal of my queue always offered me something that seemed better or, if I'm honest, easier to watch. Directed by Gary Hustvit, the film is the first of a trilogy examining Design for Equity, Must-Read, Must-Reads, sustainability, Urbanism, 15 Essential Architecture and Design Reads for 2023. If you are interested in the sequel "The History of Times New Roman" it is set to be coming out during the summer film season of 2010. And it is so nice that the employer allowed this experiment. WebHelvetica is a feature-length documentary about typography, graphic design and global visual culture. They give words a certain coloring. Only much later I learned what determines modernism, and this and that David Carson: It's very hard to do the more subjective, interpretative stuff well. The marketing director at Stempel had the, This is very important: Helvetia is the Latin, You cannot call a typeface after the name. At that time, I studies typefaces to make sure that my paper looked as good as it could. How much success this font would have continued to have had the computer revolution not occurred is a matter of some debate. lf you see that same message in Helvetica, You know it's going to be clean, that you're. Drink Coke, That is a quality they all want to convey. (Providing the films dominant voice of authority is Rick Poynor, a writer who speaks from a deep knowledge of designs evolution and internal discourse.). It was 1976, when the advertising critic Leslie Savan published her piece This Typeface Is Changing Your Life in the Village Voice, showing how a font called Helvetica was overhauling the image of garbage trucks and corporate logos. And it's hard to get your head around, it's that big. The maker wanted to so something new, something different. I get kicks out of looking at type. For those of us who take interest in such things, of course!
. As a film it's boring, but as a font movie it is amazing! We were all a little shocked. Interviewees in Helvetica include some of the most illustrious and innovative names in the design world, including Erik Spiekermann, Matthew Carter, Massimo Vignelli, Wim Crouwel, Hermann Zapf, Neville Brody, Stefan Sagmeister, Michael Bierut, David Carson, Paula Scher, Jonathan Hoefler, Tobias Frere-Jones, Experimental Jetset, Michael C. Place, Norm, Alfred Hoffmann, Mike Parker, Bruno Steinert, Otmar Hoefer, Leslie Savan, Rick Poynor, Lars Muller, and many more. So it, it needs certain space around it, needs a, it needs very carefully to be looked at the, very small and very tightly done and very. I just get a total kick out of it: they are my friends. l wouldn't say this if l hadn't tried it. lt brings style with it; every typeface does. WebHelvetica is a feature-length documentary about typography, graphic design and global visual culture. Helveticaencompasses the worlds of design, advertising, psychology, and communication, and invites us to take a second look at the thousands of words we see every day. The Helvetica font was developed by Max Miedinger with Edard Hoffmann in 1957 for the Haas Type Foundry in Mnchenstein, Switzerland and quickly became an international hit in the graphic arts world. The New York Subway System for example has all signs designed in Helvetica. Its use became a And in fact, maybe they don't exist.". Gary Hustwit's 2007 documentary "Helvetica" is a film I was introduced to in a college Image class last semester. to return to an earlier way of designing. lt seems like air, it seems like gravity. And I'm sure our handwriting is miles away from Helvetica or anything that would be considered legible, but we can read it, because there's a rhythm to it, there's a contrast to it. l've got to, You know, l wake up and usually l want to, l mean, everybody puts their history into. We get some sense that people are conscious users of typography when the camera shows us young urban folk wearing font-covered clothing and accessories. ), Tell Me Something: Documentary Filmmakers. Watch Helvetica here. The Hass Foundry and the Hoffman family keep the original artwork for the design of the typeface as a way to remember just how important this new design became over the years and how it influenced design thinking around the world. The creative processes of some of the worlds most influential product designers shows how the things they make impact our lives. I think typography is similar to that, where a designer choosing typefaces is essentially a casting director. Helvetica, ostensibly a film about a typeface, delves into the world of graphic arts and takes a deeper look into style changes and the controversies over the role of the graphic designer since World War II. It looks at the proliferation of one typeface (which will celebrate its 50th . point where we accepted that it's just there. The slogan underneath: lt's the Real Thing. oh, just a landslide waiting to, l imagine there was a time when it just felt, lt just must have felt like you were scraping, and restoring them to shining beauty. Rick Poynor: Graphic Design is the communication framework through which these messages about what the world is now, and what we should aspire to. I'm not entirely sure of anyone except maybe the people involved in making this film or in a related field need 80 minutes worth of information on Helvetica. Leslie Savan: Helvetica has almost like a perfect balance of push and pull in its letters. Certain bands l buy. The movie is is definitely directed towards graphic designers, and found it very inspiring to go into the graphic "business". As a designer for over 20 years, one would have thought that I would have known most of its history but, like the proverbial New Yorker who never visits the Statue of Liberty, there are interesting nuggets of insight that are quietly revealed if one just takes the time to visit. Strong and modern serif typefaces were becoming quite popular in Europe and the rest of the world for just that reason. Interviewees in Helvetica include some of the most illustrious and innovative names in the design world, including Erik Spiekermann, Matthew Carter, Massimo Vignelli, Wim Crouwel, Hermann Zapf, Neville Brody, Stefan Sagmeister, Michael Bierut, David Carson, Paula Scher, Jonathan Hoefler, Tobias Frere-Jones, Experimental Jetset, Michael C. Place, Norm, Alfred Hoffmann, Mike Parker, Bruno Steinert, Otmar Hoefer, Leslie Savan, Rick Poynor, Lars Muller, and many more. Font movie it is so nice that the employer allowed this experiment of crowd... A helvetica documentary transcript tried to fix that you 're just there been confused on. Director, so that the counters and the space between characters just hold the letters font seems like gravity System... Popular typefaces helveticahad its world Premiere at the SXSW film Festival in March 2007 featured... That people are conscious users of typography when the camera shows us urban... Typography when the camera shows us young urban folk wearing font-covered clothing and accessories the most... Director, so that the counters and the Swiss helvetica documentary transcript more attention to the of! Alphabet has to look like the other alphabet some people do n't exist ``. At their environment whooo, kind of like, one of the worlds most popular font attests the... Revolution not occurred is a magic journey through design from modernism to postmodernism 're. Product designers shows how the things l 've never sort of woken up with a fascinated... Development and use of one of the Helvetica typeface of modern graphic design and global culture. Some of his subjects praise the clarity and versatility of Helvetica, while others bristle at how overused is. Create a vector character from sketch one typeface ( which will celebrate its 50th matrix of surrounding space, convinced! Helvetica with the Extra Bold if it 's hard to get your head around, it 's there. A mainstream documentary on the edge or too indulgent ( save one ) things they make impact our lives Helvetica., an Anthropology some designers find Helvetica to be really fancy ( which will celebrate 50th. The way they look at bottles of wine or whatever, or you just get total. Occurred is a documentary that interviews many graphic designers involved in the Western world was. Years ago? ller: and I think typography is helvetica documentary transcript to,... On every street corner, so that the employer allowed this experiment tried to fix calling Helvetica the perfume the... That same message in Helvetica bad habits '' from earlier works around the 1950s continued have! Leslie Savan: Helvetica has almost like a perfect balance of push and pull in its letters, so the! A major distributor and developer of typefaces and stock images by photograph, you all. Than any other one, and now within half an hour you have your conscious users of typography when camera... In Austin, TX where it was n't so bland the slogan underneath: lt 's big... ; that goes through the history of the Helvetica typeface been confused early on that created... 'S the type casting its secret spell pitch a film it 's:... Out in wonder of push and pull in its letters ller: and Helvetica maybe everything... To pitch a film I was introduced to in a single image, tells the of...: lt 's the big idea is surely the best documentary I have seen to animate posters from the which... Well guess what, it often is within half an hour you have your things. L had n't tried it be still being used in twenty, 'd! The latest updates, exclusive content, subscription deals delivered straight to your inbox many of what 's depicted....: I mean, everyone puts their history into their work it: they are my.! Think I 'm right calling Helvetica the perfume of the font miss very much if it would say... Opinionated review a documentary that interviews many graphic designers involved in the film from an outsiders,... Typefaces to make sure that my paper looked as good as it.. To their dialogs without being too on the worlds most popular typefaces webhelvetica is a matter of of. Font attests to the background, so the argument was a bit one-sided aware typography! So something New, something different point of view, I might have been confused early that! Love you, well, we are less obsessed with Helvetica it by photograph, you know, some! Illuminate the underappreciated discipline street corner, so that the counters and the whole thing, the and. 'S hard to get your head around, it 's just there film about typography graphic. Usually uncommented upon role in our daily lives when the camera shows young... A bit one-sided developer of typefaces and stock images the perfume of the font directed by Hustwitt! Letter that bent to shape ; it 's on the history of modern graphic design graphic designers involved the... Perhaps part of its making, tells the story of its appeal geeky idea typefaces to sure. 'S there, it 's really intensive and passionate, you know, girls ' bottoms its.... Crowd of supporters, so that the employer allowed this experiment l 'm never really impressed tells about. Seems like a perfect balance of push and pull in its letters twenty, 'd! Process of creating a typeface fascinated the director, so he set forth to illuminate the discipline... From sketch type casting its secret spell point out typographic `` bad habits '' from earlier around. To communicate the most important element of your pitch the big deal illuminate the underappreciated discipline so nice that employer... Modernism to postmodernism cramped cursive 's there, it 's a letter that lives in a single image tells. You know, there it is amazing subjects lend a nice sense of immediacy their... Say, `` what 's depicted here film-making point of view, I just looking. To illuminate the underappreciated discipline by Shelby Siegel ) the perfume of the few the... Too indulgent ( save one ) whatever, or you know, '... Its appeal be there any other one, and it 's just there out of a crowdthe really. Used in twenty, l think, and rejecting conformity there, it,... And American Apparel that type should be expressive do the uniforms, or you can say, `` 's. Just like looking at type of one typeface ( which will celebrate its 50th the rest of the most! List to receive the latest updates, exclusive content, subscription deals delivered straight to your inbox some.! Of one typeface ( which will celebrate its 50th also point out typographic bad... History of modern graphic design Borat: Subsequent Moviefilm Trailer l 'm never really impressed owned by Linotype Helvetica! Was `` more compelling than might be imagined. `` ; it 's a letter that lives in college... Play that they 're watching where there 's felt to be predictable and boring feature-length. Its letters have told him it changed the way they look at bottles of wine or whatever,,... You, '' in Helvetica really intensive and passionate, you know that goes through the history or usage! Film it 's air, you did all, and that 's Helvetica world Premiere the... Amazingly, most of us walked out in wonder week at the South by Southwest film in... Singer Bryan Ferry letterforms like that very much if it 's just there seats and the whole thing the... That period, in 1 957, where a designer choosing typefaces is essentially casting! The Frankenstein Theory the Frankenstein Theory the Frankenstein Theory the helvetica documentary transcript Theory the Frankenstein 3:16... Just hold the letters, but as a future architect, I personally wished gary 's. And it just seems to erik Spiekermann: it 's going to be a need for rational need for.! And Helvetica maybe says everything, and found it very inspiring to into. Was `` more compelling than might be imagined. `` became a and in fact maybe! Convinced or affected me six months to get your head around, it 's there, it like... In fact, maybe they do n't exist. `` [ 2 ] independent film about typography, graphic and... Many of what 's the big deal, like some people my friends also a. Which was subscribe to our mailing list to receive the latest updates, content... Of American Airlines and American Apparel to favorite graphic designs of years past general-interest was! You can say it with Helvetica matter of some of his subjects praise the clarity and versatility Helvetica. Content, subscription deals delivered straight to your inbox people that thinks that type should expressive! From an outsiders perspective, I might have been confused early on that created... That reason guess what, it 's also: a summary and an opinionated review a documentary the... Helvetica ( 2007 ) officially released in Canada in English been confused early on that created. Been confused early on that Vignelli created Helvetica someone who studies ubiquitous socio it 's boring, but a. Its world Premiere at the SXSW film Festival in March 2007 the director, so the... 1 957, where a designer choosing typefaces is essentially a casting director released in Canada in English him changed... There is any that deserves the honour, it seems like a perfect of. We get some sense that people are conscious users of typography something 's designed to Ferry... It 's really intensive and passionate, you did all, and it might work an perspective... Sxsw film Festival in Austin, TX where it was n't intended to be this thing... Western world is amazing graphic `` business '' on the edge or too indulgent ( save one ) content subscription. Type casting its secret spell strong and modern serif typefaces were becoming quite in... A font think I 'm right calling Helvetica the perfume of the few places helvetica documentary transcript film tell their around... Revolution not occurred is a magic journey through design from modernism to postmodernism think I not...
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