Most recently, he served as President, International Operated Markets, with overall responsibility for McDonalds wholly-owned markets outside the U.S. Joe began his McDonalds career in Strategy and New Business Development in 2002. Are there particular mentors or heroes whose words or examples have helped guide you this past year?Theres not one person. Morgan developed her passion for global brands early in her career. Were looking to innovate and actually make sure that were doing it better than anybody else. })(window,document,'script','dataLayer','GTM-MFNGH2P'); Brunswicks Digital Investor Survey is a comprehensive review that explores how institutional investors gain information and the impact those insights have on their investment decisions. The CED discussion series, Leadership in Challenging Times, interviews business leaders about the unprecedented . chris kempczinski leadership style. Then, all of a sudden, here comes COVID-19, and it significantly disrupts our business. Kempczinski has an MBA from Harvard Business School. So when events happen that strike at the heart of our core values, we want to speak out on those occasions as well. Gonda leads a team across corporate and U.S. communications, media relations, crisis communications and brand communications. We did have a leader who didnt act in accordance with our values, and youve got to hold everybody to the same account. Are there particular mentors or heroes whose words or examples have helped guide you this past year? After 65 years of doing this, we still find ways to actually make the product just a little bit better. Outside of McDonalds, Chris serves on the Board of Directors for Procter & Gamble. Outside of McDonalds, Chris serves on the Board of Directors for Procter & Gamble. [3] In a Chris Kempczinski: Its true; we get asked to speak out on almost any topic. Outside of McDonalds, Jon is a member of the Board of Directors for World Food Program USA, a non-profit that supports the mission of the UN World Food Programme to advance the global movement to end hunger. She has also served as the US Global Womens Leadership Network Co-Vice Chair. Mr. Kempczinski had barely warmed his chair in the job when the pandemic struck, closing restaurants around the world seemingly overnight. How do you decide which issues youll address? In most major markets, they were at or near record cash flow, which essentially is how much money theyre able to take out of the business. became President and Chief Executive Officer of McDonalds, the worlds largest restaurant company. But the flip side is that theres also greater authenticity. And were going to stay true to our purpose in supporting communities. AsChief Marketing Officer and CorporateVicePresident of International Operated Markets, John Alves leads the development and execution of marketing strategies for McDonalds sixlargest markets outside of theU.S.(China, UK, France, Germany, Canada and Australia). As Chief Communications Officer at McDonalds, Michael Gonda is responsible for driving integrated communications strategies that focus on protecting and advancing the reputation of the company globally. feel-good moments for everyone. McKinsey: Are there companies or thinkers that you look to for inspiration? Chris is a proud alumnus of both Duke University and Harvard Business School. As a member of the McOpCo Business Unit Leadership Team she was responsible for financial management, portfolio optimization, operational financial consulting and safety risk management. In 2012, Paul was promoted to the position of Senior Vice President, Chief Financial Officer, with additional responsibility for the companys Development and Supply Chain functions. "The kinds of people who come to our company are those who try to surpass the last guy," he said. In addition, Amy is licensed to practice law in Illinois. He is also on the Board of Directors for Paradigm for Parity; and on the Advisory Council for Diversity MBA. His team workshand in hand with these 48 developmental licensees (DL) whose collective footprint includes 11,265 restaurants around the world. Pivot to lunch, I always get the fries. I wouldnt be a Duke fan if I didnt take some lessons from Coach K. His ability to forge a sense of comradery among his players holds lessons for any leader. From there, he moved on to roles of increasing scope and responsibilities that included regional and international leadership such as Vice President & General Manager of the Indianapolis Region and Managing Director, McDonalds Korea. You cant be in a situation where you say, Ive made it to this level or Ive made it to this role. For me, whether it was back as a brand assistant at P&G or now in my role here at McDonalds as CEO, there is a recognition that you constantly have to prove yourself thats something that has carried with me throughout my career.What do you do to stand out? He also reimagined the Foundations global strategy towards advancing a more sustainable food system through new partnerships and investments to alleviate hunger, provide access to safe water, and drive economic empowerment. Weve seen our customer service scores go up across the globe. Prior to this role, he was Vice President of Operations in France, overseeing the creation of the Experience of the Future program, which is currently deployed in all McDonalds restaurants worldwide. Senior Vice President and Chief People Officer, IOM. Bethany leads Hamburger University across 8 global locations, providing experiential and virtual learning to upskill restaurant management and crew members. But, broadly, our systems in great shape. Chris is responsible for driving McDonalds growth strategy, Accelerating the Arches, and ensuring that the companys values are embedded throughout the system as the filter through which all our business decisions are made, bringing its corporate purposeto feed and foster communityto life. The importance of [showing up] every day. Manu is fluent in Dutch, English, French and German. Leadership McDonald's CEO Chris Kempczinski apologizes for his text to Chicago's mayor "Those comments were wrong," he said in a video to the system amid a furor over the message, which appeared to blame parents for shooting deaths of two kids. In this role, he worked closely with our business leaders and franchisees to identify innovative new ideas and best practices to accelerate system growth. We also put the onions actually on the grill as opposed to putting the onions on at the dressing table. Your investments in Drive Thru and digital in restaurants have proven to be fortuitous, even prescient, amid the pandemic. But Im now a convert to the spicy. Ians team ensures the optimal allocation of resources, and at the same time, effectively manages risk through strong controls and fiscal discipline. Prior to her time at Boeing, Heidi led human resources, internal services and quality for Insitua start-up pioneer in the design, development, production and operation of unmanned aircraft systems. I stepped up my communication to make sure that our employees understood what our plan was to get through thisbut also to get a lot of feedback. Manu studied art and design at the Royal Academy of Fine Arts in Antwerp, Belgium. Where weve launched it, in markets like Canada and Australia, weve seen great success with meaningful lifts in both sales and traffic, and were excited about what it can do in the rest of the world as well. Mr. Kempczinski had barely warmed his chair in the job when the pandemic struck, closing restaurants around the world seemingly overnight. Reminding people: Here are the values that have defined McDonalds over the years and, based on those values, heres why were going to make these decisions. After Kempczinski's comments ignited a political firestorm, McDonald's pledged $3.5 million to 40 neighborhood organizations. Prior to McDonalds, Mark was a Principal and core member of the consumer practice at The Boston Consulting Group. HACER Scholarships for Hispanic Students, Do Not Sell or Share My Personal Information. We think we have an obligation to speak out on those topics. An award-winning team of journalists, designers, and videographers who tell brand stories through Fast Company's distinctive lens, The future of innovation and technology in government for the greater good, Fast Company's annual ranking of businesses that are making an outsize impact, Leaders who are shaping the future of business in creative ways, New workplaces, new food sources, new medicine--even an entirely new economic system, News broke last night that stunned the fast-food world. When you had a leader that acted in a way that was incongruous with those values, it raised a question: Are we as good as we say we are? But those are areas of uncertainty. We also put the onions actually on the grill as opposed to putting the onions on at the dressing table. Prior to, at Kellogg, Brian established the companys global Digital Marketing foundation, which allowed Kellogg to build relationships with consumers in a targeted and personalized way, including the creation of its loyalty program Kellogg Family Rewards. My view is that in this day and age, you have no choiceif you want to control the message, you will be an inauthentic brand and you wont have any resonance. I dont think we did enough to embrace how we are a part of culture, Mr. Kempczinski said in explaining the launch of the Travis Scott Meal, a wildly successful venture between McDonalds and the celebrated rapper. Executive vice president, growth initiatives In this role, he was responsible for leading global strategic planning and was instrumental in the rapid scaling of McDelivery from a $1 billion business to more than $4 billion in 3 years. This article was edited by Monica Toriello, an executive editor in the New York office. Whats this we hear about changes to your iconic burgers?The adjustments were making are a series of small changes that add up to one big difference our customers really notice. Catherine lives in Illinois with her husband Brian Giffin and their four children. He said he hoped to speak with the victims' parents. All Rights Reserved. Ian previously served as Vice President and Chief Financial Officer for Asia-Pacific, Middle East and Africa, and as the Regional Vice President of Europes East Division. When I came to McDonalds, that was probably one of the biggest risks for me. We were lucky in that McDonalds franchisees came into the pandemic in a very strong position. Amy has eighteen years combined experience in compliance and safety, having previously launched compliance programs at the City of Chicago and DePaul University and served as the Chief Safety and Security Officer for the Chicago Transit Authority. Its kind of amazing. In 2019, Desiree was named one of the most powerful women in corporate America by Black Enterprise Magazine, and in 2020, she was named as one of the top innovative General Counsels around the world by the Financial Times. Please email us at: More than 30,000 McDonalds locations around the world now offer delivery. In July, in response to the killing of George Floyd, McDonalds posted a video titled, They were one of us. How do you view the responsibility of brands such as McDonalds to take a stand on social issues?It all connects to what you stand for as a company. That praise encouraged co-workers to come up with similar innovations, such as ice-skating and rollerblading. As Executive Vice President International Operated Markets (IOMs), Jill oversees our five largest wholly-owned international markets and our IOM Business Unit, consisting of our remaining wholly-owned international markets. The whole world was in crisis mode, but Chriss calm demeanor and thoughtful approach ensured that as a team we could implement the swiftest operational transformation in our history to protect restaurant. I did spend time up front providing a framework a list of five things to help guide those decisions: Were all in this together. Chris is a proud alumnus of both Duke University and Harvard Business School. Here are a few questions, along with Kempczinskis answers (watch the video above for all 20 Questions):What is the biggest risk you have taken in your career? Nothing about Mr. Kempczinskis ascent surprised Greg Kelly, a Senior Partner at McKinsey & Company and a friend of Mr. Kempczinskis dating back to university. Evidence had emerged that McDonalds then-CEO, Steve Easterbrook, had violated company policy and undermined company values. When I started my career, 30 years ago, marketing was typically well develop a campaign and run it for a full year, then well think about it again in a year. But now were in an always-on marketing environment, driven largely by social media. For more information on how to manage cookies, please read our cookie policy. He has been the "heir apparent" to Easterbrook since joining the company. In July, in response to the killing of George Floyd, McDonalds posted a video titled, They were one of us. How do you view the responsibility of brands such as McDonalds to take a stand on social issues? My first mentor at P&G was a guy who defined what it means to be honest and upfront. In this role, Emilee partners across the system to influence people strategies to growth the business, strengthen brand trust, foster collaboration, and elevate the people experience. Brunswick is committed to being the most diverse, equitable and inclusive advisory firm in the world. Manu Steijaert After a thorough investigation, the Board took decisive action, terminating Mr. Easterbrook and naming a new leader. A former security chief for McDonald's is filing a racial discrimination lawsuit against the company and CEO Chris Kempczinski, claiming he was fired for speaking out in a meeting. CIO Fletcher Previn and his team compressed 10 years of strategy into 10 weeks of execution, reports Philip Delves Broughton. In Europe, dine-in was 65 percent of our business in some markets; it might be less postpandemic. The prior CEO stepped down last year over a compromise of company values, and this year the company has faced accusations of racial discrimination and sexual harassment. Weve been in the Drive Thru business for decades, so I dont want to say that we had any foresight in that. Executive Vice President and Chief Customer Officer. Joining as VP, Global Strategy, Business Development and Innovation, it took him only a year and a half to earn promotion to President of McDonalds USA, where he was responsible for the operations of about 14,000 restaurants. She currently serves on GreenBiz Groups GreenFin Advisory Board and the First Movers Advisory Board for the Aspen Institutes Business & Society Program. Jo has been part of the McDonald's System for almost 30 years, resulting in a deep knowledge of the McDonald's business and a true passion for understanding customers' needs. Maria Figueroa Kp, who leads Brunswicks office in the city, recounts what its been like leading from the epicenter of the pandemic. Vice President, Chief Diversity, Equity, & Inclusion Officer, Michael Gonda Michael began his career as a reporter. Something went wrong. Since joining McDonalds in 2012, Jenny has held a variety of roles related to restaurant and supply chain sustainability strategy and business integration. As the leader of McDonald's USA, Kempczinski participated in a lot of the decisions that fueled the company's turnaround. When you put other people first, I think thats what allows you to stand out. Were putting ideas out there and getting consumer feedback all the timewere in constant iteration mode. What dont we know? Previously, Kevin served as McDonalds Chief Financial Officer for more than 7 years, overseeing accounting, internal audit, treasury, tax, global business services and investor relations functions. From 2016 to 2018, Joe led the High Growth segment as President. We use the expressionIm sure other companies use it as welltheres freedom within the framework. So dine-in will still be important, but I think takeaway channels, like delivery, drive-thru, and order ahead with curbside pickup, will stay elevated for the foreseeable future. He earned a bachelors degree with honors from Brown University and lives in Chicago, IL, with his wife, son and daughter. McKinsey: Youve had quite the baptism by fire. Where do we have credibility to speak and stand behind our values and commitments? Heres how we think about it. Chris joined McDonald's in 2015 as Executive Vice President, Strategy, Business Development and Innovation. Additionally, weve been able to expand the number of restaurants offering delivery to more than 30,000. The McDonalds brand is well known around the world. Weve been in the Drive Thru business for decades, so I dont want to say that we had any foresight in that. In addition to serving on the McDonalds Board of Directors, he is also a trustee of Ronald McDonald House Charities. We think we can get even fasterand were also thinking about ways that the digital experience might work in drive-thru. Bethany served as on-site executive with oversight and accountability for the Boeing Leadership Center (BLC) and campus. Chris Kempczinski Chris Kempczinski is an Influencer. I think everybody has recognized were going to a world thats going to be more contactless, thats going to have more dine-away as opposed to dine-in. As the son of a former Belgian McDonalds Owner Operator, Manus first restaurant experience dates back to 1987, when he worked as a crew member at his parents restaurants. Executive Vice President and President, International Operated Markets, John Alves In November 2019, Mr. Kempczinski became President and Chief Executive Officer of McDonalds, the worlds largest restaurant company. When something in the public discourse is relevant to who we are as McDonalds, and frankly where we would be expected to say something, we should lend our voice. Previously, Marion served as Senior Vice President and Chief Supply Chain Officer, North America, where she was responsible for executing the strategic direction of McDonalds Supply Chain, including the oversight of nearly $14 billion in food and beverage, equipment, packaging and premiums, and distribution for more than 15,000 restaurants across the U.S. and Canada. Im excited about all the opportunities for us there. Morgan was named to the Forbes Worlds Most Influential CMOs list for two consecutive years, rising to #6 worldwide in 2021. Reminding people: Here are the values that have defined McDonalds over the years and, based on those values, heres why were going to make these decisions. He lives in Chicago, IL, with his wife and two kids. Prior to that she was Sr. Director, U.S. McOpCo Controller from April of 2014 to September of 2016. As CFO, Ian sets financial direction and develops strategies designed to drive sustained, profitable growth for the company and enhance value for stakeholders. Everybody was willing to help you.What is something you learned early on that has carried with you into today? He also was an instructor and faculty administrator for the University of Phoenix for several years. What are your plans in each of those areas? McKinsey: Thats interesting. Weve seen our productivity and our restaurant-level margins improve. In the retail space, I have a lot of respect for how Walmart has engaged with their associates to address questions about their corporate brand. As McDonalds EVP, Chief Legal Officer and Corporate Secretary, Desiree Ralls-Morrison oversees the companys global legal operations, responsible for supporting the companys strategies, anticipating and managing risk, and advancing McDonalds brand and values. How does the brand remain so cohesive while catering to local tastes? Given your particular focus on those factors, even before you became CEO, its almost as if you saw the pandemic coming. I dont think we did enough to embrace how we are a part of culture. Theres nothing more important to my job than making sure McDonalds is as relevant 10 years from now as it is today. In most major markets, they were at or near record cash flow, which essentially is how much money theyre able to take out of the business. Desiree grew and strengthened a high-performing legal team, effectively aligning legal objectives to meet business objectives, and served as a trusted advisor to the leadership team and Board of Directors. Response to Chris Hedges. Joe Erlinger is President of McDonalds USA, where he is responsible for the business operations of more than 14,000 McDonalds restaurants in the United States. As McDonalds Vice President, Global Chief Diversity, Equity, and Inclusion Officer, Reginald J. Miller oversees the companys global I&D strategy with a focus on transformational change around the world. anne boleyn ghost photo Her oversight includes strategies and cross-functional programs relating to food and planet impacts - climate action, nature-based solutions, nutrition, restaurant sustainability, packaging and circularity; and community and people impacts - human rights, corporate philanthropy, youth opportunity and volunteerism. (200812), Director, corporate strategy and development As you hear feedback, you need to pivot and respond appropriately. And what are things that are best left to othersgovernments, other companies, or nonprofits? In this current environment, all companies are being asked to define their mission, their higher purpose. As Chief Financial Officer, Ian oversees McDonalds accounting, internal audit, treasury, tax, global franchising, global business services and investor relations functions, and as a member of McDonalds senior leadership team, he works to position McDonalds for long-term enduring success. The Wall Street Journal reported Sunday that under Kempczinski's predecessor,. She and her husband, Brian, reside in the Chicago area. He is a born leader who is multi-talented and come across to many of us as a charismatic leader who plays a major impact on the economic success of the Las Vegas Strip. . A big part of that will be selling food, but we dont necessarily have to do that in a restaurant; there may be other ways to sell food. Project leader and consultant He joined McDonalds from VF Corporation, where he served as Vice President, Global Inclusion and Diversity, building the companys first I&D strategy and turning it into an award-winning program. My very first impression of Chris, and a belief I continue to hold today, is that he is a true values-based leader. A common thing that I will hear from people who are not in the industry is that retails a dead-end job. Kempczinski, previously the president of the fast-food giant's US business, has big shoes . Please review the third-partys privacy policy, accessibility policy, and terms. What Im most impressed with are the people who are servant leaders the people who prioritize others.What decisions did you make during the pandemic that proved critical? Leadership McDonald's adjusts to its new leadership New CEO Chris Kempczinski and Chairman Enrique Hernandez held a town hall meeting with employees Wednesday while the new U.S. leader meets with franchisees. You never know exactly what youre going to get back from customers. Do Not Sell or Share My Personal Information. He shares how he has built his career over 30 years, reflects on key decisions amid the pandemic and more. I had spent most of my career in packaged goods, so I had to learn a new industry. Keeping McDonalds relevant: An interview with CEO Chris Kempczinski. Reggie began his career at McDonalds in November 2020. Put simply, he is a leader who at his core "cares a lot." If you have the golden arches outside your door, youre serving the core menu. So I think our reticence to publicize those things early on was a missed opportunity. But what so impressed me about him was that he was firmly focused on the future, on moving forward. Chris joined McDonalds in 2015 as Executive Vice President, Strategy, Business Development and Innovation. fries? Chris Kempczinski is one of the dynamic leaders on The List of People Shaping Retail's Future 2022 who will be celebrated at the NRF Foundation Honors. Do you see your delivery model changing in the near future? The adjustments were making are a series of small changes that add up to one big difference our customers really notice. Michael Grothaus is a novelist and author. As a brand, you want people to discover you. Executive Vice President and Chief Financial Officer. Throughout his tenure, Gonda has built and strengthened leadership platforms for the McDonalds executive team. She also advises both the Board of Directors and CEO. He builds great teams. So you just have to accept the unpredictability and risk as part of the bargain to be a relevant brand today. There are social issues on which you havent hesitated to speak outfor example, you put out public statements after the killing of George Floyd and after the attack on the Capitol. Whether youre the CEO or youre working a fry station, if you fail to live up to the values, then you cant stay in the system. Ian also spent time as Managing Director of McDonalds Ukraine. We have a few specific issues here and there. During this time, he co-created the companys sustainability vision, PepsiCo Positive (pep+), an end-to-end transformation of how the company creates growth and shared value with sustainability and human capital at the center. And that brought us back to the notion of community. Ensuring a consistent brand voice is core to his role, working to advance McDonalds business strategy, communicate the companys purpose and drive greater trust amongst stakeholders. This approach led to initiatives such as the Fan Truths strategy and the record-breaking Famous Orders collaborations, resulting in dozens of creative excellence awards. In my experience, you piece together these lessons from different leaders and ultimately they define your own leadership style. Its a great flavor improvement on our product. My guiding light has been to make sure were keeping the long-term in mind and to ensure were as transparent and authentic with people as possible. In addition to Insitu, which is now a wholly-owned subsidiary of Boeing, Heidi held leadership roles in human resources and communications at Northrop Grumman and TRWs automotive and defense business. My answer is: ensuring the relevance of the brand. 'https://www.googletagmanager.com/gtm.js?id='+i+dl;f.parentNode.insertBefore(j,f); Were making sure that were continuing to offer a better experience on these than anybody else. new Date().getTime(),event:'gtm.js'});var f=d.getElementsByTagName(s)[0], In both his work and personal life, Paul strongly believes in living by a lesson passed on from his Mum: Treat others the way you want to be treated yourself. Definitely the Egg McMuffin with no Canadian Bacon. She joined McDonalds from The Boeing Company, where she served as Senior Vice President of Human Resources since 2016. What are we uncertain about? And in many cases, it's that little bit of that odd juxtaposition that creates interest. Finally, I went to Duke and Im a big Duke basketball fan. Post earning a Bachelor of Science degree in Logistics and Distribution from Western Illinois University in Macomb, IL, Marion held distribution roles in sales and operations. So, for example, with Drive Thru, the classic frustration for the customer is: How long is it going to take? He began his career in PR and marketing for Compaq Computer Corporation, first on the agency side and then in-house. He lives in Chicago, IL, with his wife and two kids. He describes Mr. Kempczinski as a "business savant," someone who is able to "translate insight into action into results." He also was struck by Mr. Kempczinski's genuine commitment to personal growth and development, as well as his focus on building meaningful connections. We could have done a better job, earlier in the pandemic, to learn from each other across our system. And I feel good about what weve done. As part of McDonalds Global Impact leadership, Jenny McColloch leads the Global Sustainability & ESG team that is charged with designing and managing strategies and partnerships to drive positive impact and purposeful, resilient growth for the McDonalds brand. She lives in Chicago with her husband and three children. Manu began his career at McDonalds in 2001 as a Field Service Consultant in Belgium. We'll email you when new articles are published on this topic. How does the brand remain so cohesive while catering to local tastes?We use the expressionIm sure other companies use it as welltheres freedom within the framework. 2017 - 2022McDonald's. During his tenure, he oversaw the rapid deployment ofMcDeliverynationwide, as well as launching high-potential platforms including McCaf and a highly innovative program of restaurant development in market. Reggie has worked in a variety of disciplines including supply chain, merchandising, international project management and multiple specialties within human resources. The thing about drive-thru is that no matter how good you are, you can always get better. In just four years, he had clearly made a mark. Six priorities for CEOs in turbulent times. Ray Kroc left a legacy. Paul has been a key member of the McDonalds team for 25 years and in that time has held a variety of leadership roles, always maintaining strong relationships with Franchisees and suppliers. McKinsey: In delivery, youre currently partnering with third-party providers, which means you dont have full access to the customer data or full control of the customer experience in delivery. Essentially, its a new cooking procedure in the restaurants that allows us to cook a hotter, juicier burger every time. Join us in New York City and be a part of the story of how retail builds extraordinary careers. 65 years in business serving 65 million people a day (give or take). The onion flavor gets sort of seared into the beef. In this role she leads Corporate Employee Relations, Diversity, Equity, and Inclusion, Total Rewards, and Talent Management among other areas. So, we put about $1 billion of liquidity into the system. Brian, reside in the city, recounts what its been like leading the... Core member of the fast-food giant & # x27 ; s that bit... Doing it better than anybody else years of strategy into 10 weeks of execution, Philip! ; s predecessor, Times, interviews business leaders about the unprecedented the relevance of the.... Emerged that McDonalds franchisees came into the beef the city, recounts what its been like leading from Boeing!, it & # x27 ; s predecessor, go up across the globe warmed his in... 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On key decisions amid the pandemic struck, closing restaurants around the world seemingly.. Challenging Times, interviews business leaders about the unprecedented manages risk through strong controls and fiscal discipline several.. Billion of liquidity into the beef merchandising, international project management and crew members carried with into.