I think back fondly of the early 90s Golden Boy ads for Golden Grahams. In my opinion they are just making Liberty look stupid. Love love love the mayhem guy. The result of this activity was an increase in revenue from $6 billion to over $30 billion in twelve years. The emu is Liberty Mutuals attempt to copy the gecko. Cranky Ad Review Score: One soon-to-be-forgotten ad mascot out of five. I recently had to pick a new car insurance company, and I went with Progressive just because I can stand Flo more than most. The humans are fun also. Agreed and noted. On the other hand, the free range chicken, the pothole, the caveman, hump day camel, the lady with the squirrels in the attic love it. [4] Based in Boston, Massachusetts, and featuring the Statue of Liberty (formally Liberty Enlightening the World) on its logo, it employs over 45,000 people in more than 900 locations throughout the world. As is often said, the only way to elicit a response is to hit them where it matters- in the pocket book. Make Your TV Ad Dollars Count in 2023 With Takeaways From iSpots 2022 TV Advertising Year-in-Review Report. Wayyyy too frequent airings. PROGRESSIVE I told them to get rid of FLO and Ill buy the Insurance. According to Liberty Mutual Chief Marketing Officer Emily Fink, the hope is for LiMu Emu and Doug to be our long-standing spokespeople.. Leveraging the greater flexibility of the mutual holding company structure, Liberty Mutual transformed from a single-line, highly regional insurer to one of the world's leading property and casualty insurance companies. What really gets me is how low Liberty and its agency have set the bar for these ads. Join ourAdvertisingCommunity and share you ideas today ! Liberty Mutual is one of the 200 leading insurance companies Way.com has partnered with to bring you the widest selection of car insurance quotes youll find online. For the record, We do own passionate pillow-guys pillows, and sleep pretty damn well on them too. A ton of people were outraged by that, with many calling on the Humane Society to investigate Liberty Mutual for animal abuse. [50] LiMu is also accompanied by Doug who tries to keep LiMu from acting up. Rebecca Spence was born on April 18, 1976, in Chicago, Illinois, USA. They already know how to do it and do it better than anyone. Ah, yes. Let me start by saying that I get the advertising prime directive, a corporate version of no such thing as bad publicity having watched TV ads from their truly primitive genesis in the 50s of my childhood to the manipulative psycho-scientific constructs of today. So what reason does anyone have to buy from Liberty Mutual? Im supposed to be the cranky one here. And thats what bugs me the most about these commercials. Its meant to be funny, just like everything else in these dumb ads. Please! Amen, why do insurance companies feel they have to be amusing? It seems to me that they are trying to copy everyone elses ads to see if one works for them. It is especially interesting to hear that the you only pay for what you need is actually based on the companys research. They are very good. The companys commercials were already a lightning rod for criticism, and I continue to see huge spikes in website traffic from people like you who are mad as hell and just cant take it anymore. I know about emus because I helped take care of them in a zoo. The twosome tries to help clients save money on vehicle insurance. My favorite has our heros running through traffic to deliver their message. British audiences may recognize Hoffman from his starring role in the Comedy Central UK sitcom, I Live with Models. This meta concept combines elements of Ron Burgundy, Starsky & Hutch and the Geico Gecko. The former caters to businesses with fewer than 1,000 employees, while the latter serves businesses in specific industries or with more than 1,000 employees. LiMu Emu is a mix of a real bird and CGI. The Limu Emu in itself. And its working. waste of ad $. Love the wedding. Mascots and spokespeople should have a quick and easily understood connection to the brands they support. Since I know Im not alone must add my comments! LATER, well after that, RELIGION got involved. Commercials. Oh, and Liberty Mutual . Doritos Super Bowl 2015 TV Spot, 'Middle Seat', Liberty Mutual TV Spot, 'LiMu Emu and Doug: Car Wash', This site uses cookies to provide you with a great user experience. The bird is funny and David plays a great part. Youre right, Mike, it does seem irresponsible for these big insurance companies to spend so much on advertising in general, and on Madison Avenue hokum in particular. Every time one starts, I grab my remote to switch to another channel until the commercial with its annoying content and annoying jingle is over. better an emu than a girl running around half dressed. Start your quote with one click. Still stupid. I guess they think this virus B.S. As you said, Im sure its easier to contrive a whole thing about a buddy-cop duo starring an emu, and go to the time and expense of hiring a CGI company to design and animate a photorealistic bird for every ad. I would never buy liberty insurance because of there stupid annoying commercials!!! All that said, the guy who plays Doug is just an actor. Hi, Aaron. ChiPS, Starsky & Hutch, Police Woman, Quincy, Adam-12 and Simon & Simon were some of my favorites. I love the LiMu Emu commercials. Its only going to get worse. I hear Libertys current radio ads arent bad. Its too bad about the new National Car Rental ads. Thanks for the update, James. Worst, most sickening ad campaign ever launched, this will go down in history as the destruction of television advertising, the stupidity of theses commercials is unparalleled. Please make them stop! Pay for ONLY what you need. Did I miss a comment on this? Super annoying a lot of folks including me turn the channel when one of their commercials come on. Thats just what Liberty Mutual did early on when asked about the effectiveness of its ads. LeBron James Car Collection: The Kings Choice. Thats the only point. As businesses evolve, they need a stable, adaptive insurer that is always looking ahead. Did you not notice that you are reading and posting to a blog that exists specifically to talk about marketing, advertising, and the creative people who work in these fields? Lol. I would not want anything to do with that company even if they gave me free insurance. Anonymous: given Dougs obsessive drive and work ethic youd think the writers could give him something to say other than the same, lame mindless phrase! LACK OF CONNECTION BETWEEN ATTEMPTED HUMOR AND PRODUCTS/SERVICES: These ads violently offend the viewers intelligence by not even trying to offer a pretext that would connect the failed jokes and botched homage scenarios to the insurance products on offer. Voiceovers. Unfortunately, marriage wasnt based on love (Romans, Hebrews, Greeks). I dig that their ads seem to involve customers interacting with the companys agents. And theyre the only ones who can STOP INFLICTING IT ON US! Ill admit I was just passing by and noticed this blog site and the subject attracted me. LM offered a significant new customer discount. He seldom shoots with a real emu! Id have LOLd if it werent so true. And much later than that, romantic love finally got involved. If the emu, real or computerized, would have been injured by the glass I would definitely not like it and would join any protest regarding it. Ive never commented on something like this but I cant help it. Thanks for sharing your thoughts on Mayhem and Liberty Mutuals Statue of Liberty and LiMu ads. But yeah, its as dumb as the others. Such is the challenge of being provocative. Her father was an Episcopalian minister while the occupation of her . That was when Emu scurried away and Doug's bird calls brought in all sorts of crazy birds. For some reason, Libertys last two ad campaigns have really touched some nerves. Liberty Mutual figured their annoying jingle was NOT QUITE ANNOYING ENOUGH by saying Liberty only THREE times in their godawful jingle, so Liberty Mutual decided on saying a FORTH Liberty just to make their stupid-ass jingle even more fucking annoying! . Live emus were used during the initial shoot on set. Thank you for providing us this exceptional forum to share opinions on advertising! I get you, man. Even worse, which should be impossible, is the wet Teddy Bear campaign. Heres more information about the actors in the Liberty Mutual commercials. Before signing with Liberty Mutual, Hoffman made frequent appearances in TV and film, usually in comedic roles. Let God do that. Such is the state of todays advertising industry. As far as insurance message who cares. 2 Who are the actors in the Liberty Mutual commercial? Your seriously wrong. Still on extended furlough so still at home watching a lot of tv. . The commercials are hilarious. City and local newspapers arent interested. Im sure Liberty Mutual would have little choice but to respond if they received a letter from your attorney. For decades a powerhouse of great creativity and exceeding client expectations, this ad agency has fallen hard with this campaigns failures on so many levels. Did you happen to try Progressives Name Your Price Tool? Id like to see how this ad has helped anyone. Love the commercials, they are funny! Easy, my man. There is also somewhat of a continuation of the statue background. I hadnt noticed that, J. These ads got to go! Once divinity of doctrine has been questioned, there is no return to perfect faith. Chris, I am sure the creative geniuses at Goodby, Silverstein & Partners would just love that. Sounds like now youll be in good hands! . No doubt theyve seen this blog as Ive tweeted my reviews to them as well. I dont need cutesy/annoying/funny/whatever mascots to act out some lame, irrelevant skit. I unsubscribed their asses. Every time one of these ads comes on my TV, I tell my wife LOOK! Do they care? This ad is 10x worse. Not too long ago Doug and Emu were chatting it up with a woman on a park bench. They need to get with the program and come up with some better ad programs, or at least pay someone that knows what they are doing. I especially like the ad where the stunt driver spills his hot coffee then is driving backwards. Great point, Buster. It takes all types. The error in question is misplaced modifier. Do ONLY pay because its all I can do? The idea and execution are tone deaf, which unfortunately sums up all of Liberty Mutuals advertising over the past few years. We have switched to another company! Also these commercials are funny. I used to have on 2 vehicles and my house with them. I think the only one who needs to stick their heads in the sand, is your writers and commercial producers. Hes making decent money from the ads, no doubt! I had the misfortune of hearing that commercial the other day and it immediately set off my fight-or-flight response. Doug gives her a card and tells the woman that theres a lot of money with Liberty Mutual because it customizes your car insurance, so you only pay for what you need. Like everything else about Liberty Mutual commercials, Taylae, theyve dumbed it down. 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