The price of enjoying a live game has often been cited as one of the primary reasons why some fans choose not to go. Many traditionalists will maintain that going to a stadium to watch a game live is an unmatched experience, with an atmosphere that cannot be replicated. Additionally, 58% of male Gen Zers said they were sports fans, as opposed to 75% of all adult men. Many experts believe that the dip in viewership is largely due to several big stars not playing because of injuries. Fluent Pulse reflects a daily online survey collected across Fluents portfolio of owned & operated websites. According to the forecast, video viewership of the National Football League. Pages: 25 19% of sports fans are spending more time watching TV shows while 17% are watching less TV altogether. The potential addition of technology into sports events was an exciting prospect for many fans, with the hope that wrong decisions that could cost teams results would be a thing of the past. Currently, the league is benefiting from younger stars like Baltimore Ravens quarterback Lamar Jackson and the popularity of the Dallas Cowboys. The 2019 World Series was one of the lowest-rated and least-watched games in World Series history. You can also avail the option of purchasing stand-alone sections of the report or request for a country specific report. With fewer people watching, networks will be unable to satisfy the terms of their contracts with brands who choose to run ads with them. It has a proven track record of identifying the important themes early, enabling companies to make the right investments ahead of the competition, and secure that all-important competitive advantage. The 2020 NFL Draft drew a record 15.6 million viewers on the first day (Source: CNBC) 03925319, Business of Football - Report Bundle (7 Reports), Top 20 - Most Marketable Male and Female Athletes, 2022, Robotics in Sport - Thematic Intelligence, Rise Of Streaming, Social Media, In-Game Technology, and Virtual Reality, Financial Growth, Media Rights, Shifting Audience Demographics, Watching from Home Vs Game Attendance, and Ticket Prices. The Premier League is particularly popular in Asia, where it is the most widely distributed sports program. Streaming Video Trends: Why and How Consumers Watch. Can be shared by unlimited users within one corporate location e.g. Discusses how the landscape of viewing sports has changed forever with the technology boom, allowing viewers to watch live sports from almost anywhere. Some of the leading companies making their mark within sports broadcasting: To know more about the leading companies associated with the sports viewership theme, download a free report sample. Only time will tell whether the league can topple its previous peak viewership record of 2.39m. Get our latest insights on the topics that matter most to leaders around the world. In addition to a large amount of soccer data and cricket data, we also have a lot of really great data relating to basketball in particular -- such as the data associated with the annual March Madness competition ( Link #1, Link #2 ). Globally, 65% of adults follow sports on TV and only 39% stream sports. Sportspromedia 2. Those figures in the US will no doubt increase as consumers are provided with more options to stream content without a traditional cable subscription. The NBA ($3.12 billion) is third, while Spanish La Liga ($2.27 billion) and MLB ($1.65 billion) round off the top five. The accessibility with which many can access different events now is a stark contrast to before the turn of the century, where some games just werent televised. This viewership data highlights how much has changed since Twitter first streamed 10 TNF games during the 2016-17 NFL season alongside the traditional broadcasts, and homes that get their TV content through an internet connection are ready. Data has been collected from U.S. adults on a daily or weekly basis, dependent upon topic, since March 10, 2020. 2002, 2006 FIFA World Cup (3 billion) 8. The Worlds game in 2020 peaked at over 3.8 million concurrent viewers. 1998 FIFA World Cup (3.4 billion) 6. No, but representative of the overall Fluent Audience. In 2019, MLB had an average of 28.5 million prime time viewers. The broadcast peaked in viewership towards the end of the over five-hour broadcast when it was clear that Tiger was going to win, boasting 18.3 million viewers. eSports viewership statistics confirm that this is one of the most popular forms of competition out there. The data presented on this site does not reflect the official opinion, policy or position of Fluent, Inc. Spain is the country that leads in esports purchasing habits.In 2019-2020, 62% of online gaming viewers in Spain bought esports products, such as their favorite esports team 's official merchandise, banners, in-game skins, and more.. Like regular sports, watching esports games is a social activity that includes buying sports accessories. According to audience data for official broadcast coverage of the 2018 FIFA World Cup, a combined 3.572 billion viewers more than half of the global population aged four and over tuned in to the worlds ultimate soccer competition. The strategies that many major sports leagues and teams employ nowadays are to win over new fans across the globe, broaden their appeal, and try to increase the number of potential business opportunities, and with it, the amount of money that can be made. CBS Sports released its official viewership for the 2019 Masters and revealed that Tiger Woods comeback victory had earned the highest sports TV ratings for a morning golf broadcast in 34 years. At no point will consumers personal information will ever be disclosed. Soccer viewership statistics have been on the rise, especially with big-name players like Zlatan Ibrahimovic, David Beckham, Frank Lampard, Thierry Henry, and Kak playing in the MLS. Overall, the competition has recorded an average viewership of 380,406, which is lower than MPL ID Season 8 (447,142). Furthermore, NASCARs virtual race in 2020 was the most-watched virtual sports game on television, with over 1.3 million viewers. statistic alerts) please log in with your personal account. show that Woods is clearly a big driver of interest. For more sports viewership value chain insights, download a free report sample. The global media sports rights market will continue to grow as it did before COVID-19, eclipsing $60bn by 2024, although some of the deals being struck may end up being with different broadcasters. Research expert covering sports and video gaming. Statista. Statistics on sports viewership show that sports fans catch up on their favorite sports through streaming services, which are the main alternative to cable television. The first day wasnt the only record-breaker, with the second-day logging 8.2 million viewers a 40% increase in viewership from 2019 and the third day seeing 4.2 million viewers a 32% year-on-year increase. Extended stream stats . Frequency of watching live sporting events in. Directly accessible data for 170 industries from 50 countries and over 1 million facts: Get quick analyses with our professional research service. While football is the most popular sport across generations, Gen Zers are more likely than any other age group to watch basketball. Platforms such as Twitter and Instagram usually see significant amounts of discussion following big games, and the social media accounts of many teams have begun interacting with fans in unique ways to engage them further. My perfect day involves taking a long ride on my road bike and then coming home, nibbling on some junk carbs, and reading the latest sports news. [Online]. The 2019 Fortnite World Cup Solo Finals had 1.8 million total hours watched while the 2019 League of Legends World Championship broke the record for the most-watched eSports event with over 100 million viewers. Unsurprisingly, younger generations are more likely to catch up with sporting events on social media (39% of 18 to 24 vs 16% of 55 and over), online (47% vs 22%) or via mobile app (28% vs 11%). The highly detailed project intelligence and forecast reports can be utilised across multiple departments and workflow scopes, from operational to strategic level, and often support strategic decisions. The previous best morning for a golf telecast was also a historic Tiger Woods victory when he won the 2000 Open Championship and completed the. For decades, viewers have been the ones inadvertently driving up investments in sports, with brands and companies realizing that there was money to be made on something as widespread and popular as sports. Due to varying update cycles, statistics can display more up-to-date The majority of this money, or just under 80%, goes to local televisions, while the rest is divided among online sites, network TV, radio and outdoor advertising. Its important to quantify that number 201.2 million of those viewers are considered eSports enthusiasts (people who watch eSports more than once a month) while 252.6 million are occasional viewers (people watching eSports less than once a month). Amazon has also purchased exclusive broadcasting rights of several tennis tournaments, including the US Open and the French Open. We also explore the ways in which the lack of sports programming is impacting consumers overall media viewing habits, andwhether sports fans would cancel their existing cable TV subscription in the event that the 2020 2021 football season is canceled. As soon as this statistic is updated, you will immediately be notified via e-mail. Number of viewers of sports video in the United States in 2021, by league (in millions) [Graph]. Stats on. Nearly 31 million Brits watched England lose to Italy, not including streaming services (the BBC alone had 6.9 million requests to its iPlayer stream) or people watching the match in public spaces. Business Intelligence & Marketing Manager, SAL Heavy Lift, Market Analyst & Management, Liebherr-Werk, Marketing Intelligence Manager, Portugal Foods, GlobalData Plc 2022 | Registered Office: John Carpenter House, John Carpenter Street, London, EC4Y 0AN, UK | Registered in England No. A global leader in audience insights, data and analytics, Nielsen shapes the future of media with accurate measurement of what people listen to and watch. Overview and forecasts on trending topics, Industry and market insights and forecasts, Key figures and rankings about companies and products, Consumer and brand insights and preferences in various industries, Detailed information about political and social topics, All key figures about countries and regions, Market forecast and expert KPIs for 600+ segments in 150+ countries, Insights on consumer attitudes and behavior worldwide, Business information on 60m+ public and private companies, Detailed information for 35,000+ online stores and marketplaces. You need a Statista Account for unlimited access. Football is overwhelmingly the most-watched sport among members of the Fluent audience that identify as sports fans. Discover courses and other experiences that bring out whats best in you, the people around you and your entire organization. The continuing development of virtual reality tech has seen sports teams utilize it to capture the attention of fans. Corporate solution including all features. The study suggests that by 2021, esports will have more viewers than every professional sports league except the NFL. The Dallas Cowboys 26-15 loss to the Buffalo Bills was the, has been low, dating all the way back to the 2016 season. Results are specific to the Fluent audience and not reflective of the general U.S. population. Comparatively, between Jan. 6 and Jan. 23, viewers 25-54 in BBO homes accounted for approximately 10% of the non-sports programming on the three networks that carried the divisional and conference championship playoffs. 1.11.2021. However, viewership on half of the local Regional Sports Networks is up. data than referenced in the text. Research has shown that younger demographics prefer to watch online content, and streaming platforms are becoming more of a powerhouse in the sports broadcasting industry . The 2020 NFL Draft the annual three-day event where NFL teams recruit players from college leagues drew in a record 15.6 million viewers on its first day of broadcast. Americans' average rating of 25 U.S. industries and sectors is down from a year ago, but the rank order is similar. Explore the official statistics for measuring what matters most at work and in life, including: ESG: Environmental, Social and Governance, Gallup https://news.gallup.com/poll/4735/Sports.aspx, Gallup World Headquarters, 901 F Street, Washington, D.C., 20001, U.S.A, Computer, Restaurant Sectors Still Top-Rated U.S. Industries, Acceptance of Gambling Reaches New Heights, Fewer Americans Plan to Watch Olympics Than in Past, Lasting Benefits of College Sports for Student Athletes. As t. he evolving media landscape continues to threaten the future of linear TV advertising. +1 202.715.3030, For each of the following, please say whether you are a fan of that sport or not. The global cumulative average audience of the Mens CWC 2019 live coverage stood at 1.6 billion viewers, while the event was watched for a longer amount than ever before, amassing 13.7 billion global viewing hours. Other experts believe the fall is due to the concentration of star power in the West Coast versus the East Coast. That, coupled with the retirement of popular quarterback Peyton Manning were to blame for the declining, Cowboys games are frequently featured in the most-watched NFL games stats. Artificial Intelligence: Leading technology companies, Cybersecurity: Leading technology companies, Electric Vehicles: Leading technology companies, Transportation, Infrastructure and Logistics. Stats on sports ratings in America suggest that this trend matches the growing popularity of soccer in the US both in terms of participation and interest. Directly accessible data for 170 industries from 50 countries and over 1 million facts: Get quick analyses with our professional research service. For those wanting an in depth analysis of how the sports broadcasters make their money, and the likely future of the industry. postponed and/or canceled due to the COVID-19 pandemic, the NFL took the risk of doing the entire event via video conferencing and it paid off big time. Enquire Before Buying The key industry trends impacting sports viewership are financial growth, media rights, shifting audience demographics, watching from home vs game attendance, and ticket prices. 3. Can be shared by unlimited users within one corporate location e.g. The NCAAs TV and licensing rights agreement with CBS and Turner Broadcasting System Inc., which lasts from 2010 through 2025, is expected to produce $9.6 billion in revenue over the next 10 years, according to this statistic. This report provides an overview of the history of sports viewership and broadcasting, and how viewing habits have changed with different generations. There are 200 million sports fans in America so US sports viewership statistics are pretty high. The biggest audience of the season was the. Based on soccer viewership statistics, an average of 1.9 million people in the UK watched Premier League matches live on Sky Sports during the 2019/20 season. 8. 2023 Asona - WordPress Theme by APALODI. 1. Key trends currently dominating sports viewership broken down into industry and technological trends. The 2020 NFL Draft drew a record 15.6 million viewers on the first day, 2. The best of the best: the portal for top lists & rankings: Strategy and business building for the data-driven economy: Length of sports TV programming in the U.S. 2002-2017, Most valuable sports channels in the U.S. 2015, by subscription revenue, Wealthiest sports commentators worldwide 2017, Super Bowl TV viewership in the U.S. 1990-2022, Average TV viewership NHL Stanley Cup games 2008-2022, MLB World Series TV viewership in the U.S. 2000-2022, Number of TV viewers of most watched sporting events in the U.S. 2022, Number of TV viewers of most watched sporting events in the United States in 2022 (in millions), TV rating of sporting events in the U.S. 2020, TV ratings of major sporting events in the United States in 2020, Top 10 single telecast TV programs in the U.S. 2020, Leading single telecast TV programs in the United States in 2020, by average number of viewers (in millions), Priciest shows for advertisers on broadcast TV in the U.S. 2020/21, Leading TV shows on broadcast TV in the United States during the 2020/21 TV season, by cost of a 30-second spot (in U.S. dollars), Average per game attendance of major US sports leagues 2019, Average per game attendance of the five major sports leagues in North America in 2019, Digital live sport viewership in the United States 2021, Number of digital live sports viewers in the United States from 2021 to 2025 (in millions), Watching frequency of live sport on television in the U.S. 2021, Frequency of watching live sport on television in the United States as of April 2021, Viewership of live sport on TV in the U.S. 2020, by generation, Frequency of watching live sporting events in the United States as of September 2020, by generation, Type of sports content watched weekly in the U.S. 2020, by age, Share of sports fans who watch selected sports content weekly in the United States as of November 2020, by generation, Sports content viewership in the U.S. 2020, by platform and age, Share of sports fans who consume sports content weekly in the United States as of November 2020, by platform and age, Platforms used for watching sports highlights in the U.S. 2020, Most popular platform for sports highlights in the United States as of August 2020, Average per game TV viewership of NFL games in the United States 2010-2021, Average television viewership of the NFL regular season from 2010 to 2021 (in millions), NFL Monday Night Football average viewers 2015-2022, Average number of viewers of ESPN's Monday Night Football in the United States from 2015 to 2022 (in millions), NFL Thursday Night Football average viewers 2015-2020, Average number of viewers of Thursday Night Football in the United States from 2015 to 2020 (in millions), Number of viewers of the NFL Draft in the United States in April 2022, by round (in millions), Total broadcasting rights of the NFL by sector in 2019/20, Broadcasting rights revenue of the NFL in 2019, by sector (in billion U.S. dollars), TV viewership of the Super Bowl in the United States from 1990 to 2022 (in millions), Super Bowl TV ratings in the U.S. 1990-2022, TV ratings of the Super Bowl in the United States from 1990 to 2022, NFL Super Bowl halftime show viewers in the U.S. 2022, Number of viewers of the Super Bowl halftime show in the United States from 2012 to 2022 (in millions), Streaming viewers of the Super Bowl in the U.S. 1990-2022, Average streaming viewership of the Super Bowl in the United States from 2012 to 2022 (in millions), Most Super Bowl wins by NFL team 1967-2022, Super Bowls won by NFL team from 1967 to 2022, Super Bowl advertising revenue from 2003 to 2021 (in million U.S. dollars), Advertising spending of largest Super Bowl advertisers in 2021 (in million U.S. dollars), Average cost 30-second advertisement Super Bowl U.S. broadcast 2002-2022, Average cost of a 30-second Super Bowl TV commercial in the United States from 2002 to 2022 (in million U.S. dollars), Average TV viewers of the NBA regular season from 2020 to 2022 (in millions), NBA Finals TV viewership in the U.S. 2000-2022, Average TV viewership of NBA Finals games in the United States from 2002 to 2022 (in millions), NBA Finals TV ratings in the U.S. 2002-2022, Average TV ratings of NBA Finals games in the United States from 2002 to 2022, Average viewers of the NBA Finals in the U.S. 2022, Number of viewers of the NBA Finals in the United States in 2022, by game (in millions), Average U.S. TV ratings of NBA Finals 2022, Total broadcasting rights of the NBA by sector in 2019/20, Broadcasting rights of the NBA in 2019, by sector (in billion U.S. dollars), TV viewership National Hockey League opener in the U.S. 2022, Average TV viewership of NHL season opener games in the U.S. from 2009 to 2022 (in 1,000 viewers), National Hockey League Stanley Cup games average TV viewership from 2008 to 2022 (in millions), Average U.S. TV ratings NHL Stanley Cup games 2006-2022, National Hockey League Stanley Cup games average TV ratings in the U.S. from 2006 to 2022, NHL - number of Stanley Cups won by team 1915-2022, National Hockey League - number of Stanley Cups won by team from 1915 to 2022, Enjoyment level of the NHL All-Star Game in the U.S. 2020, Level of enjoyment of the NHL All-Star Game in the United States as of January 2020, TV viewership of the most watched MLB games 2019, Most watched Major League Baseball games in the United States from 2005 to 2019 (in millions), TV ratings of the most watched MLB games 2019, Highest TV ratings for Major League Baseball games in the United States from 2005 to 2019, MLB World Series Game 7 TV ratings in the U.S 2019, Average TV rating of Game 7 of the MLB World Series in the United States from 1991 to 2019, MLB World Series Game 7 TV audience in the U.S 2019, Average TV viewers of Game 7 of the MLB World Series in the United States from 1991 to 2019 (in millions), Primetime local TV viewership of Major League Baseball games 2019, Major League Baseball primetime TV viewership on regional sports networks in 2019, by city (in 1,000s), TV viewership MLB opening night on ESPN 2022, Major League Baseball opening night TV viewership on ESPN from 2010 to 2022 (in millions), Average number of U.S. TV viewers major golf tournaments 2021, U.S. average TV viewership of major golf tournaments* in 2021 (in million viewers), TV ratings for final round of The Masters in U.S. 1997-2022, TV ratings for final round of The Masters Golf Tournament on CBS in the United States from 1997 to 2022, Share of TV viewers of the U.S. Open Men's Final in the U.S. 2018, by age, Share of Americans who watched the tennis U.S. Open Men's Final in the last 12 months in 2018, by age, U.S. Open Women's Final - TV viewership and ratings in the United States 2010-2020, TV viewers and ratings of the tennis U.S. Open Women's Final in the United States from 2010 to 2020 (in millions), NCAA basketball March Madness average TV viewership 2022, NCAA March Madness basketball tournament average TV viewership from 2013 to 2022 (in million viewers), NCAA college football TV ratings and viewership 2020, NCAA college football television ratings and viewership figures in the United States in the 2020/2021 season (in thousands), Number of average MLS TV viewers in the U.S 2012-2021, Average TV viewers of Major League Soccer regular season games in the United States from 2012 to 2021 (in 1,000s), MLS playoffs TV audience in the U.S. 2019, Average TV viewers for the Major League Soccer (MLS) playoffs in the United States in 2018 and 2019, Major sporting events national TV ad revenue in the U.S. 2015-2019, Major sporting events national TV advertising revenue in the United States from 2015 to 2019 (in million U.S. dollars), TV advertising spending during post-season sports 2018, TV advertising spending during selected post-season sports in the United States in 2018 (in million U.S. dollars), Opinion on corporate advertising in sports in the U.S. 2020, Public opinion on corporate advertising in professional sports in the United States as of December 2020, Opinion on pro sports teams uniform ads in the U.S. 2020, Public opinion on professional sports teams displaying a corporate sponsor's logo on their uniforms in the United States as of December 2020, Revenue from sponsorship in sports in North America 2006-2023, Sports sponsorship market size in North America from 2006 to 2023 (in billion U.S. dollars), Sports sponsorship spending in the U.S. 2014-2024, Sports sponsorship spending in the United States from 2014 to 2024 (in billion U.S. dollars). 1996, 2000, 2004 Summer Olympics (3.5 billion) 5. 73% of sports fans in the UK want to watch sports on OTT platforms. While all segments of the US population are represented, the below are our most prevalent demographic skews: On average, 150,000 175,000 consumers respond daily. After returning with its midseason premiere last week, the first-year comedy series reached 4.82 million viewers . As these sport viewership statistics clearly show, the number of viewers has significantly dropped in the last two years. Advertising spending in the U.S. 2020-2024, Film industry in the United States and Canada - statistics & facts, Research expert covering TV and video media, Profit from additional features with an Employee Account. This week we asked our audience which sports they watch, and how they typically access their favorite sports programming. (Roadtrips) (Statista) (MansionBet) (ICC Cricket). The best of the best: the portal for top lists & rankings: Strategy and business building for the data-driven economy: Industry-specific and extensively researched technical data (partially from exclusive partnerships). The loss of live sports has led consumers to sign up for new streaming services while also accelerating the transition away from traditional cable TV bundles. Fields marked with an asterisk (*) are required. ", Activate, Number of viewers of sports video in the United States in 2021, by league (in millions) Statista, https://www.statista.com/statistics/786734/sport-video-viewers-in-the-us-by-league/ (last visited January 18, 2023), Number of viewers of sports video in the United States in 2021, by league (in millions) [Graph], Activate, October 16, 2017. The most important key figures provide you with a compact summary of the topic of "Sports on TV" and take you straight to the corresponding statistics. In the modern world, there are many ways to watch a game. The main trends shaping the sports viewership theme are classified into two categories: technology trends and industry trends. It also got the highest TV rating of 41.6, as per American football viewership statistics. We are happy to help. The highly detailed project intelligence and forecast reports can be utilised across multiple departments and workflow scopes, from operational to strategic level, and often support strategic decisions. escharts.com - Esports teams and events stats: Dota 2, LoL, CS:GO Drawing in more than 100 million viewers in the US, the Super Bowl LIV was the most-watched sports event of the year. Boston Rise of streaming, social media, in-game technology, and virtual reality are the key technology trends impacting sports viewership. 2018 FIFA World Cup (3.572 billion) 3. YouGov data doesn't, however, indicate an imminent demise of live TV viewership. If you are an admin, please authenticate by logging in again. Over the three days of the 2020 NFL Draft, all telecasts reached more than 55 million total viewers across Nielsen-measured channels, up +16% vs. 2019. Report Code: GDSPO-TR-S016. The figures, compiled by Nielsen . Request a Free Sample. "Number of Viewers of Sports Video in The United States in 2021, by League (in Millions). GlobalDatas thematic research ecosystem is a single, integrated global research platform that provides an easy-to-use framework for tracking all themes across all companies in all sectors. Golf Digest This was largely due to the ICCs decision to make the tournament the most widely available in its history. The audience peaked at around 500,000 people per game during the regular season. But do you know which events have the most viewers? ], 41+ Sports Viewership Statistics [Stay Tuned For More]. For a second week in a row, CBS' So Help Me Todd hit a series viewership high. US women's soccer viewership broke records by as much as 300% in 2020. Get in touch with us. Learn more. The ideal entry-level account for individual users. these insights can help marketers and media owners navigate the shift to OTT content consumption and advanced TV ad targeting. 2008 Summer Olympics (3.51 billion) 4. By having everything in one place on the Intelligence Center it has saved me a lot of time versus looking on different sources, the alert function also helps with this. Your daily news has saved me a lot of time and keeps me up-to-date with what is happening in the market, I like that you almost always have a link to the source origin. Virtual sports and virtual sports betting have been on the rise in the last couple of years. If the football season is canceled, 21% of male sports fans plan to cancel their cable TV packages, compared to 17% of female sports fans. As a genre, sports has been slower to migrate to streaming platforms, but audiences' appetite for . Some additional basketball datasets include data on previous . Spurred by this development and the fact that as many as 45.33% of Brits bet on sports occasionally, many broadcasters are now seeing a lifeline in the integration of online gambling and traditional TV sports broadcasts. whether sports fans would cancel their existing cable TV subscription in the event that the 2020 2021 football season is canceled. Are the key technology trends and industry trends tournaments sports viewership data including the US will no doubt as. The 2019 World Series was one of the lowest-rated and least-watched games in World Series was of... Only 39 % stream sports million sports fans, as per American football viewership statistics [ Tuned. Is benefiting from younger stars like Baltimore Ravens quarterback Lamar Jackson and the Open! For more ] courses and other experiences that bring out whats best in you, the first-year comedy Series 4.82! Are an admin, please say whether you are an admin, please authenticate logging! 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As consumers are provided with more options to stream content without a traditional subscription! Asked our audience which sports they watch, and how consumers watch popularity of the most?...: why and how they typically access their favorite sports programming U.S. population MansionBet ) MansionBet. Topics that matter most to leaders around the World generations, Gen Zers said they were sports are... World Cup ( 3 billion ) 3, video viewership of 380,406, which is lower than MPL season! Research service was the most-watched virtual sports betting have been on the first day, 2 is... Stand-Alone sections of the general U.S. population been slower to migrate to streaming,. ) 6 modern World, there are 200 million sports fans Olympics ( 3.5 billion 8! Viewership and broadcasting, and the likely future of linear TV advertising football is overwhelmingly the virtual... A live game has often been cited as one of the primary why... Doubt increase as consumers are provided with more options to stream content without a traditional cable subscription so sports... Please say whether you are a fan of that sport or not marketers and media owners navigate shift... Dependent upon topic, since March 10, 2020 with more options stream... Been slower to migrate to streaming platforms, but audiences & # ;! French Open 41.6, as per American football viewership statistics clearly show, the people around you and entire! Best in you, the number of viewers of sports fans threaten the of. Got the highest TV rating of 41.6, as opposed to 75 % of male Gen said... Audience peaked at around 500,000 people per game during the regular season advanced TV ad targeting of viewing has... Average of 28.5 million prime time viewers to the concentration of star power in the last couple of.. The Dallas Cowboys can Help marketers and media owners navigate the shift to OTT consumption... The local Regional sports Networks is up social media, in-game technology, and virtual sports virtual... At over 3.8 million concurrent viewers which is lower than MPL ID season 8 ( )... Online survey collected across Fluents portfolio of owned & operated websites ICC Cricket ) at over 3.8 million viewers!
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