He is from United States. Joe Kiani had achieved the dream. Healthcare stock Masimo has more than doubled during the past year, yet short interest remains extremely elevated, It's a provocative quote aimed squarely at the healthcare industry and like all provocative quotes it requires context. Steve Nissen, Andy von Eschenbach, Don Berry, and Joe Kiani discuss the regulation of drugs and medical devices. In 2017, Kiani was awarded an Honorary Doctorate of Science by Chapman University. With this filing, we get to see real data on the size and performance of Sound United, which the company acquired in . Masimo Foundation supports third-party research, development initiatives, and clinical studies with an emphasis on transformative projects that seek to truly enhance patient safety and outcomes; helping to forge a world free of sickness, disease and inhumanity. Jo Koy's ex-wife, Angie King, is a Filipino-American artist and singer who goes by her stage name, Nura Luca. Masimo sued in 2020; the case is slated to go to trial next year. Read top and most recent tweets from his Twitter account here The Biden Foundation was started by Joe Biden and his wife, Jill Biden, to champion "progress and prosperity for American families." . In March 2014, Forbes interviewed Kiani in an article called "Re-Engineering Healthcare To Eliminate Preventable Deaths". His mission is to drastically reduce the more than 200,000 preventable patient deaths that occur in U.S. hospitals every year from medical errors and hospital acquired infections (HAI). Kiani was the only patient safety expert named who is also a medical technology company CEO. In March 2002, the New York Times published a front-page article shining a light on these groups buying practices, featuring Masimo as a company with a superior pulse oximeter that was essentially locked out of the market. Biden Administration Also on September 24, 2013, the Patient Safety Movement announced its Commitment to Action to reduce preventable patient deaths in U.S. hospitals to zero by 2020 at the 2013 Clinton Global Initiative (CGI) Annual Meeting in New York. Joe Kiani was born in Shiraz, Iran, and immigrated to the United States at the age of nine. Retweets. You can read todays latest tweets and post from Joe Kianis official Twitter account below, where you can know what he is saying in his previous tweet. After the Times article appeared, The United States Senate Judiciary Subcommittee on Antitrust, Competition Policy, and Consumer Rights held four hearings regarding these practices, at which Kiani testified twice. He serves as CEO and chairman of the board of Masimo Corp. and has held these positions since Masimo's inception in 1989. They had no money; for a time, the family of four lived in a housing project in Huntsville. Joe Kianis income source is mostly from being a successful Businessman. She was tough! Neither the White House nor Masimo responded to a request for comment. The Medical Device Manufacturing Association called the victory a critical step in addressing the anticompetitive and other questionable practices by certain dominant manufacturers. Masimo pulse oximetry is used to monitor over 200 million patients per year and is the primary pulse oximetry at 9 of the top 10 hospitals listed in the 2019-20 U.S. News & World Report Best Hospitals Honor Roll. Today, he and his team have helped solve many of the unsolvable problems plaguing clinicians and have over 600 patents that include the invention of measure-through-motion pulse oximetry. Discover Joe Kianis Wiki Biography, Age, Height, Physical Stats, Dating/Affairs, Family and career updates. All American Entertainment Named to Inc. Best Workplaces in 2022. He seems to be the charismatic entrepreneurial type of leader in the "noninvasive medical monitoring" market, complete with Elon Musk-like aspirations beyond running a successful company. We have estimated Joe Kiani's income source is mostly from being a successful Businessman. [5] Kiani holds more than 500 patents or patent applications for advanced signal processing, optical sensors, and wearable technologies. Click on the conversation bubble to join the conversation, Inside One Billionaire's Plan To Bring Solar Power To Every Homeowner, The 2022 Forbes 400 List Of Richest Americans: Facts And Figures, Meet Billionaire Tennessee Titans Owner Amy Adams Strunk-And Nine Other Women Changing The Game In The NFL, Trump Rejoins The Forbes 400 A Year After Falling Off The List, 2022 Forbes 400 Methodology: How We Crunch The Numbers, The 2022 Forbes 400 Self-Made Score: From Silver Spooners To Bootstrappers. Breaking into the U.S. hospital market proved virtually impossible. He invented breakthrough. Kiani, who has sold more than $500 million worth of Masimo shares since the IPO in 2007 and still holds an 8.5% stake worth $650 million, is betting that medical devices will increasingly merge with consumer electronics. Re-Engineering Healthcare To Eliminate Preventable Deaths, The Forbes Healthcare Summit: The FDA All-Stars, Forbes Media Chairman and Editor-In-Chief Steve Forbes Hosts Inaugural "Forbes Healthcare Summit" Dec 4-5, New York, NY, Do Not Sell or Share My Personal Information, Limit the Use of My Sensitive Personal Information. A hospital chain in Saudi Arabia is currently conducting a pilot test. Kiani, 57, has defied the odds plenty of times so far. More than 200,000 preventable patient deaths occur each year in U.S. hospitals. Massi Joe E. Kiani Net Worth & Basic source of earning is being a successful Iranian Businessperson. They parted ways in 2013 but have remained great friends. As an electrical engineer, he took pride in the fact that devices he had personally designed were excellent, commanding a slightly bigger share of the U.S. hospital pulse oximeter market than its chief competitor, Nellcor, which is a unit of Medtronic, a company roughly 15 times Masimos size. Others Named Joe Kiani. Kiani's company, which manufactures various medical devices, has received almost $3 million in federal government contracts since Biden took office in 2021. Joe Kiani has been a leader in patient safety and healthcare innovation for more than 20 years. Pulse CO-Oximetry and Acoustic Monitoring, Improve patient outcomes and reduce cost of care, Take noninvasive monitoring to new sites and applications. The Medical Device Manufacturing Association called the victory "a critical step in addressing the anticompetitive and other questionable practices by certain dominant manufacturers". Soon after he became the co-inventor of what is now recognized as "modern pulse oximetry." So, how much is Joe Kiani worth at the age of 56 years old? He is from United States. The backdrop in this case was the 4th annual Clinton Health Matters Initiativeheld last week in Southern California. In 2002, Kiani was interviewed for a New York Times article titled "Medicine's Middleman" that focused on the practices of Group Purchasing Organizations (GPOs) and dominant medical suppliers. [1] Kiani's father was an engineer and his mother was a nurse. [20] So, how much is Joe Kiani worth at the age of 56 years old? . The Patient Safety Movement is committed to reducing these deaths to zero by 2020. The founder, chairman, and CEO of Masimo, Kiani has also established the nonprofit Patient Safety Movement Foundation to eliminate deaths resulting from preventable errors in hospitals. Learn How rich is He in this year and how He spends money? Joe Kiani (Massi Kiani) was born on 22 February, 1965 in California, United States, is a Businessman. We will update Joe Kianis Height, weight, Body Measurements, Eye Color, Hair Color, Shoe & Dress size soon as possible. "Yet here we are, another campaign donor receiving a post in the administration, this time on the prestigious President's Council of Advisors on Science and Technology. 2 masimo.com; cercacor.com; 5+ 949-697-XXXX; 949-297-XXXX; 949-250-XXXX; 949-900-XXXX; 949-297-XXXX; 949-297-XXXX . Joe Kiani Chief Executive Officer. Kiani and Masimo also won a 2004 lawsuit against Tyco for violating antitrust laws specifically related to the sale of its Nellcor pulse oximetry products and was ultimately awarded $43.5 million. All Rights Reserved. And Im committed to this. Then again, so are Apple and Garmin. [33], In September 2021, Kiani was appointed to the President's Council of Advisors on Science and Technology (PCAST) by President Joe Biden. Bioniz Therapeutics Director Board Of Directors Jun 2015 Atheer Board Member Masimo Chairman Related Hubs Education Joe Kiani studied at San Diego State University and San Diego State University. In February 2022, Kiani led Masimo to purchase Sound United, owner of speaker and headphone brands Marantz, Denon, Bowers & Wilkins and more, for about $1 billion. Yet an estimated 80% of Masimos revenue on the medical side of the business still comes from its core pulse oximetry unit. There is no question Joe Kiani is the most famous & most loved celebrity of all the time. The latest Apple Watch can notify the wearer of unusually high or low heart rates or irregular rhythms. Cramer interviewed Masimo Corporation CEO Joe Kiani on Wednesday. Joe_Kiani,_PCAST_Member_(cropped).jpg (404 505 pixels, file size: 30 KB, MIME type: image/jpeg) This is a file from the Wikimedia Commons . A month later, Kiani testified before the antitrust subcommittee of the Senate Judiciary Committee alongside the heads of Novation and Premier, two hospital buying groups. This August, Masimo launched its first smartwatch: a $499 Advanced Health Tracking timepiece that measures oxygen saturation, pulse rate, heart rate, hydration and more. In 2014, Kiani was named by Becker's Hospital Review as one of "50 Experts Leading the Field of Patient Safety". There are 11 older and 12 younger executives at Masimo Corp. Contact All American Speakers Bureau to book the best keynote speaker for your next live or virtual event. The new post and contracts were awarded just a few years after Kiani emerged as one of Biden's biggest benefactors. Needham & Co. analyst Mike Matson points out that the smartwatch market is huge at $25 billionand fragmented. Joe Kiani Wiki Biography, Age, Height, Wife, Net Worth, Family. He founded Masimo in 1989 to improve the accuracy of noninvasive patient monitoring. Garmin has notched $1 billion in smartwatch sales by focusing on fitness, Matson notes. in an editorial and in an interview with stat, kiani questioned the results of sjoding's study, saying the findings could have been confounded by patients with sickle cell disease or poor circulation, and criticized the fact that blood gas readings were often taken 10 minutes after pulse oximetry readings a problem because oxygen levels can Masimo Corp., which he founded and runs as CEO and chairman, had carved out a lucrative niche as one of the top makers of pulse oximeters, those fingertip sensors that hospitals use to measure oxygen saturation in patients blood. Masimo pulse oximetry is used to monitor over 200 million patients per year and is the primary pulse oximetry at 9 of the top 10 hospitals listed in the 2019-20 U.S. News & World Report Best Hospitals Honor Roll. So why should he be afraid to push his scrappy company into consumer electronics, challenging firms 100 times its size? Joseph Kiani is 55, he's been the Chairman of the Board and Chief Executive Officer of Masimo Corp since 1989. Joe E. Kiani (Trustee) is an entrepreneur who founded Irvine-based medical technology company Masimo, a private enterprise to improve the accuracy of noninvasive patient monitoring. Founder, Chairman & CEO of Masimo, Cercacor & Patient Safety Movement Foundation. Famously known by the Family name Massi Joe E. Kiani, is a great Businessperson. He thinks people will welcome using them not only to listen to tunes (or boost their hearing) but also to measure their vitals, such as pulse rate and oxygen saturation. In the consumer world, he adds, I believe that the better technology wins. Kiani is active in efforts to reform U.S. health care and encourage medical innovation. They had no money; for a time,. November 16, 2015 CHOC Children's welcomes Joe Kiani, founder and CEO of Masimo, to its board of directors. In 2015, then-vice president Biden delivered the keynote address at Kiani's Patient Safety, Science, and Technology Summit. A global medical technology innovator, Kiani has been a respected advocate for patient safety and healthcare innovation for more than two decades. In 2018, the Intellectual Property Owners Education Foundation (IPOEF) honored Kiani with the first IP Champion Award, for extraordinary leadership in advocating for the value of intellectual property to the progress of innovation. In 2019, Kiani was made an honorary member of the Mexican Academy of Surgery. The company wasnt interested. In 2011, Forbes named Masimo to its list of top 20 public companies under a billion dollars in revenue, based on earnings growth, sales growth, and return on equity. Joe E. Kiani (@joe.kiani) Instagram photos and videos joe.kiani Verified Follow 63 posts 4,417 followers 44 following Joe E. Kiani Founder of Masimo, Cercacor, Patient Safety Movement & and Co-founder of Like Minded Media and A Starting Point www.masimo.com/joekiani Posts Reels Tagged So, how much is Joe Kiani worth at the age of 56 years old? He is from United States. He is also on the board of 8 other companies. Following years of struggle to break into the U.S. hospital market, Masimo became the leader in pulse oximetry for hospitals. Forbes' Matt Herper discusses the challenges the FDA faces with panelists Donald, Berry, Joe Kiani, Steve Nissen, Andrew Von Eschenbach. [21][22] The Patient Safety Movement is committed to reducing these deaths to zero by 2030. Committed to patient safety, Mr. Kiani founded the Patient Safety Movement Foundation in 2012 and the World Patient Safety, Science & Technology Summit. His wife is Sarah Kiani Joe Kiani Net Worth His net worth has been growing significantly in 2020-2021. He was born in California on February 22, 1965. We will update Joe Kiani's Height, weight, Body Measurements, Eye Color, Hair Color, Shoe & Dress size soon as possible. In 1974, when he was 9, he and his family moved from Iran to Alabama so his father could study engineering. In 2019, Kiani began serving on the Advisory Board of the University of California at Irvine (UCI) Susan and Henry Samueli College of Health Sciences.[1]. In 2017, at its 5th annual summit, the Patient Safety Movement Foundation announced that almost 70,000 lives had been saved and over 69 healthcare technology companies had pledged to share their data, helping to create an ecosystem for engineers to develop predictive algorithms that can help save even more lives. At a 2018 conference sponsored by an organization Kiani funds, Biden referred to the businessman as "one of my closest friends." U.S. trade growth will be slow to nonexistent for the next two to three years, if history is any indicator. He patented his idea almost immediately and reached out to four American companies, hoping to integrate Masimos technology into their systems. So I switched to engineering. Joe Kiani + Add or change photo on IMDbPro Joe Kiani is known for Cooking for Health and Pleasure (2010). Ashley Biden and Elysia Bevan. In 2010, Kiani and Masimo provided $10 million in funding to create the Masimo Foundation for Ethics, Innovation, and Competition in Healthcare, which is dedicated to encouraging and promoting activities that improve patient safety and deliver advanced healthcare worldwide. The Patient Safety Movement Foundation (PSMF) has the goal of eliminating preventable deaths by 2020 in the US, and to significantly reduce preventable deaths in hospitals worldwide. On premise or Office 365. The Inside Story Of Biotechs Barnum And His Covid Cures, CEO-Friendly Provisions Are Today's Filing Season Find, Short-Squeeze, Earnings Surprise Could Spur Masimo Higher, Founder Of Oscar Health: 'A Lot Of People In This Industry Are Just Evil'. Joe E. Kiani is a businessperson who founded Masimo Corp. and Patient Safety Movement Foundation and who has been the head of 6 different companies. USA Today says the Masimo Foundation has no editorial input on news coverage. Joe Kiani was born in Shiraz, Iran, and immigrated to the United States at the age of nine. He was born on September 16, 1964, in Shiraz, Iran, .Shiraz is a beautiful and populous city located in Shiraz, Iran. Wiki: Biography & Celebrity Profiles as wikipedia, Tom Baugh Wiki, Biography, Age, Net Worth, Family, Instagram, Twitter, Social Profiles & More Facts. Biden's son Hunter and brother Frank have both leveraged their ties to the president as part of their business pitches. After the Times article appeared, The United States Senate Judiciary Subcommittee on Antitrust, Competition Policy, and Consumer Rights held four hearings regarding these practices, at which Kiani testified twice. In this article, we covered Joe Kiani's net worth, wiki, bio, career, height, weight, pics, family, affairs, car, salary, age, facts, and other details in 2022. Orange County, California Kiani founded Masimo in 1989 to improve the reliability of noninvasive patient monitoring. At 56 years old, Joe Kiani height not available right now. Explore Joe Kiani Wiki Age, Height, Biography as Wikipedia, Wife, Family relation. 2020 Election View more. Hunter Biden and Melissa Cohen Biden. Massi Joe E. Kiani has a net worth of $5.00 million (Estimated) which he earned from his occupation as Businessperson. 5. Massi Joe E. Kiani (born September 16, 1964) is an Iranian-born American entrepreneur who founded medical technology company Masimo in 1989. Joe Biden He worked with patient safety experts from around the world to create 18 Actionable Patient Safety Solutions and shared them online without charge. Kiani and Masimo also won a 2004 lawsuit against Tyco for violating antitrust laws specifically related to the sale of its Nellcor pulse oximetry products and was ultimately awarded $43.5 million. [16], In 2002, Kiani was interviewed for a New York Times article titled "Medicine's Middleman" that focused on the practices of Group Purchasing Organizations (GPOs) and dominant medical suppliers. No luck. He is also the co-founder of a civic engagement platform called A Starting Point. Kiani finished high school near San Diego at age 15 and graduated from San Diego State University with a master's degree in engineering at age 22. In 2010, Kiani and Masimo provided $10 million in funding to create the Masimo Foundation for Ethics, Innovation, and Competition in Healthcare, which is dedicated to encouraging and promoting activities that improve patient safety and deliver advanced healthcare worldwide. View popular celebrities life details, birth signs and real ages. "For someone who has spent almost 40 years in Washington, you'd think President Biden of all people would know that. She started dating the comedian in the early days of his career, and they wed not long after meeting - although an exact date is unknown. Masimo had made Kiani, who immigrated in poverty to the U.S. from Iran as a child, richa billionaire, by Forbes reckoning. He is seen as one of the most successful Businessperson of all times. Likes. In 2017, Kiani was awarded an Honorary Doctorate of Science by Chapman University. The oldest executive at Masimo Corp is Thomas Harkin, 80, who is the Independent Director. Mr. Kiani founded the Patient Safety Movement Foundation (PSMF) in 2013 with a mission to reduce the more than 200,000 preventable patient deaths that occur in U.S. hospitals every year. Kiani learned these devices often emitted false alarms, typically triggered when patients accidentally moved their finger. He is a member of famous Businessman with the age 57 years old group. The article was followed by a series of 18 additional New York Times stories on GPOs over the next two years. Joe Kianis income source is mostly from being a successful Businessman. In 2020, the Patient Safety Movement Foundation was awarded a $5 million, five-year grant from the Masimo Foundation to help advance its mission and expedite its efforts. Joe Kiani's net worth Their University Retaliated Against Them. Popularly known as the Businessperson of United States of America. Joe Kiani CEO Joe Kiani has ultimate oversight of the company's marketing, product development, staffing and other key functions. Joe Kiani is a Businessman. Mr. Joe Kiani & Ms. Sarah Kiani Mr. John Scott Kirby & Ms. Kathleen Marie Kirby The Honorable Ronald Klain, Assistant to the President & Chief of Staff to the President & The Honorable Monica Medina, Assistant Secretary of State for Oceans & International Environmental & Scientific Affairs, U.S. Department of State Jim Oberweis is president of Oberweis Asset Management. Apple filed several patents that Kiani says were based on his technology. Joe Kiani is responsible for creating the Patient Safety Movement Foundation & Coalition and the Patient Safety Science & Technology Summit. Its a profitable enterprise, toolast year Masimo, based in Irvine, California, earned $223 million on $1.2 billion in revenue. Joe Kiani is CEO and Chairman of the Board of Masimo Corporation, one of the world's most admired medical technology companies and an inventor of world-changing noninvasive patient monitoring devices that have saved patients' lives and neonates' eye sights. Senator Tom Harkin, D-Iowa, said the hearing was The most important hearing this committee would hold all year.. Kiani and Masimo have more than 595 issued and 310 pending patents worldwide. Information from its description page there is shown below. "In 2017, the Masimo Foundation donated at least $1 million to the Biden Foundation, on top of up to $500,000 from Kiani and his wife, according to donations that were disclosed by the foundation. The Health Matters Initiative is one of 10 individual initiatives under the umbrella of the []. The company is now publicly traded and employs more than 5,300 people worldwide. [15], In 2022, under Kiani's direction, Masimo acquired Sound United premium audio brands including Bowers & Wilkins, Polk Audio, Denon, Marantz, Definitive Technology, Class and Boston Acoustics. Joe Kiani is an Iranian-born American entrepreneur who founded medical technology company Masimo in 1989. In 2016, Kiani was asked by then-Vice President Joe Biden to put together a team of cancer researchers and experts to assist in the Cancer Moonshot initiative first announced by President Obama during the January 2016 State of the Union address, with the goal of speeding cancer treatments and ultimately eradicating cancer. Joe Kiani Founder, Chairman & CEO of Masimo, Cercacor & Patient Safety Movement Foundation, Co-founder of A Starting Point Irvine, California, United States 3K followers 500+ connections Join. He also serves as Chairman and CEO. Show additional replies, including those that may contain offensive content. Kiani's post has raised the eyebrows of one member of the House Oversight Committee, who told the Free Beaconhe plans to look into the potential "cronyism.". Its contracts include funding from the Department of Defense and Department of Health and Human Services. 2023 Forbes Media LLC. Science, During Bidens presidential campaign, Krein served as an informal adviser to his campaign while working at the Masimo-invested Startup Health, which was simultaneously running "a special initiative to invest in health care startups that offer solutions to the pandemic,", Frank have both leveraged their ties to the president as part of their business, Biden Has Earned 11 Pinocchios From Fact-Checkers During Coronavirus Crisis, Since Biden Inauguration, Anonymous Chinese Donors Poured Millions Into University That Houses His Think Tank. Kiani was the only patient safety expert named who is also a medical technology company CEO. We recommend you to check the complete list of Famous People born on 22 February. Both are headed by Joe Kiani, who gave $750,000 to the . Kiani is active in efforts to reform U.S. health care and encourage medical innovation. [11] Masimo SET helps clinicians reduce severe retinopathy of prematurity (ROP)[12] in neonates and improve critical congenital heart disease (CCHD) screening in newborns. The Medical Device Manufacturing Association called the victory a critical step in addressing the anticompetitive and other questionable practices by certain dominant manufacturers. I dont see them taking share from Apple, he says. Currently, he is Chairman & Chief Executive Officer at Masimo Corp. Joe Kiani founded Masimo, a global medical technology company, in 1989. and Lync 2010 & 2013. Kiani and Masimo have more than 595 issued and 310 pending patents worldwide. Kiani has subsequently been recognized on the same list of top 50 patient safety experts in 2015, 2016, and 2017. Dont buy it., But Mike Polark, an analyst at Wolfe Research in Boston, wasnt surprised at the negative reaction: In medtech, focus pays. At eight times Ebitda, the problem wasnt that Kiani had overpaid for Sound United. Within a month, Premier offered Masimo a contract. Kiani and Masimo also won a 2004 lawsuit against Tyco for violating antitrust laws specifically related to the sale of its Nellcor pulse oximetry products and was ultimately awarded $43.5 million. Since Kiani joined the Biden administration, his foundation, the Masimo Foundation for Ethics, Innovation, and Competition in Healthcare, has funded coverage in USA Today about health and patient safety. The article was followed by a series of 18 additional New York Times stories on GPOs over the next two years. Kiani also gave $750,000 to the pro-Biden super PAC Unite the Country, and his foundation gave another $1 million for Biden's inaugural committee. Select from premium Joe Kiani of the highest quality. In 1989, Joe founded Masimo. In 2017, at its 5th annual summit, the Patient Safety Movement Foundation announced that almost 70,000 lives had been saved and over 69 healthcare technology companies had pledged to share their data, helping to create an ecosystem for engineers to develop predictive algorithms that can help save even more lives. Joe Kiani. Stephen Colbert, Jennifer Garner, John Legend and Chrissy Teigen and Julia Louis-Dreyfus are among the celebrity names expected at tonight's White House State Dinner for French President Emmanuel . Garmin sells watches that track your heart rate, blood oxygen saturation and hydration. Masimo CEO Joseph Kiani, 54, founded his company based on lasting principles. On September 24, 2013, Kiani appeared before the Senate Health, Education, Labor & Pensions Committee and laid out five steps to help eradicate preventable patient deaths. [23], In 2012, Kiani was named Ernst & Young National Entrepreneur of the Year, Life Sciences, for demonstrating commitment and vision in revolutionizing the health care industry through the creation and commercialization of innovative noninvasive patient monitoring technologies.[24]. Joe Kiani founded and runs medical technology firm Masimo Corp., whose devices non-invasively measure oxygen levels in patients' blood. With few resources, Kiani's family first moved to Alabama in 1974 so his father could study engineering; for a year they lived in a housing project in Huntsville. You can find out how much net worth Joe has this year and how he spent his expenses. The lawsuit was originally . He previously was Chairman for The Medical Device . The comedian was married to his ex-spouse named Angie King. Kiani took a meeting at Apples headquarters, but nothing came of it. In 2018, the Intellectual Property Owners Education Foundation (IPOEF) honored Kiani with the first IP Champion Award, for "extraordinary leadership in advocating for the value of intellectual property to the progress of innovation." Follow this author to stay notified about their latest stories. In the late 1980s, while working as an engineer at semiconductor distributor Anthem Electronics, he took a side job designing a low-cost $100 pulse oximeter for a startup. 16.7K. Kiani has subsequently been recognized on the same list of top 50 patient safety experts in 2015, 2016, and 2017. Currently, he is Chairman & Chief Executive Officer at Masimo Corp. Kianis efforts led media to call Masimo the poster child for small medical device manufacturers and observe that Kiani almost single-handedly galvanized the rancorous debate over the GPO industrys purported role in locking out innovative technologies from the marketplace.. 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